As a podiatric vendor who has likely spent thousands of dollars on various types of marketing channels, how many times did you feel you didn't get the ROI you were hoping for? Now... be honest. How many times did you blame the channel (i.e. newsletter, website, magazine, or conference) [...]

Use this time to discover a few creative Exhibit Hall Giveaways! CLICK HERE TO SEE SOME OF OUR FAVORITE IDEAS TO GET YOU BRAINSTORMING!

Trade shows – those of us in the industry continue to claim that they’re getting harder and harder, however, we all feel that there is a big risk in not investing dollars in them at all. After traveling to countless podiatric trade shows over the last ten years for [...]

Every company knows that the exhibitor expense must produce ROI. So you send your all-star sales team and hope they produce results! Yes. Keep doing that. But… meetings also provide a unique opportunity to utilize the skills of other team members. Often, once the sales rep closes an account, [...]