Ann Dosen It's just about the end of Q1 2022. How are you doing? How is your company doing? How are your salespeople doing? How have shows been for you? Recently when Sarah and I have been on the road we've noticed a shift in the attitudes of our fellow [...]
Ann Dosen Podiatry is a very special industry. Many, if not most, of the podiatric vendors are small businesses. Being a small business in a specialized industry has many advantages but also [results in, experiences] unique struggles. One topic we find ourselves discussing with our vendor colleagues is, “what conferences [...]
How many times do you walk around an exhibit hall floor and see the glitz and glamour of other booths? Maybe it's a huge blimp-like sign above the booth coming from the ceiling... maybe it's a display with screens and lights built into the walls. Maybe it's not the booth [...]
We've talked about email marketing before. You know we are big believers in the power of email marketing for many reasons. While we were at SAM 2022, our efforts were rewarded by the feedback we received from attendees while on-site. During the welcome reception Wednesday night, Sarah and I were [...]
If you know me, you know I love a good theme and if you scroll back up to the top of this newsletter, you'll see that my tip for DPMs this month was to identify one or a few individuals that would make solid travel partners; and this tip goes [...]
Scroll down to read this month’s tip for meeting planners. I have the same tip for podiatry suppliers this month. Go read the tip for meeting planners. We must stand out if we want to have any hope of catching – and keeping – the attention of the younger physicians. [...]
Before deciding on conference sponsorships or add-on opportunities, you must determine your goal for the meeting. Is it booth traffic, scientific podium time, brand visibility, generating a buzz? If you are a brand-new company, you need to make a splash. You need your logo EVERYWHERE. Send as many representatives as you [...]
Recently, Sarah and I held our first round of “Experienced Exhibitor Mastermind” focus groups. We spoke with many different types podiatry meeting exhibitors to discuss ideas on how meeting organizers can enhance the exhibitor experience. I always love hosting idea-sharing sessions like these because inevitably other solutions come to mind [...]
One of the things that I know we're all guilty of is jumping the gun on evaluating the effectiveness of a particular meeting. Most of the time, we base the effectiveness on the amount of on-site sales we achieved. That is a very fair and very important metric; but this [...]
"Tough Love Sarah" is coming at y'all right now, my friends! But it's all in the spirit of positivity and growth. Just please don't T.P. my house after you read what I have to say. Here we go... Over the last year, while we've had virtual exhibit halls that didn't [...]
