Tricks of the Trade – Vendors

Trade shows – those of us in the industry continue to claim that they’re getting harder and harder, however, we all feel that there is a big risk in not investing dollars in them at all. After traveling to countless podiatric trade shows over the last ten years for [...]

Every company knows that the exhibitor expense must produce ROI. So you send your all-star sales team and hope they produce results! Yes. Keep doing that. But… meetings also provide a unique opportunity to utilize the skills of other team members. Often, once the sales rep closes an account, [...]

Have you purchased a sponsorship package for a conference your company has attended? You know the ones- a list of “benefits” that really do nothing for you, in an effort to have your logo listed among the other event sponsors for just a little bump in visibility? Have you [...]