Organizing a meeting is a LOT OF WORK! From working with the venue regarding lecture space & AV, room blocks and meals... not to mention the faculty, CPME compliance and about a million other things. By the time you're knee-deep in all of these details, marketing the meeting can sometimes [...]
We recently published a tip in our Experienced Exhibitor newsletter about getting your processes in place for the return of in-person trade shows. I've created a checklist for planning and a checklist for packing that we use when we exhibit and encourage all her clients to use as well. You [...]
We always encourage physicians to bring along their staff to conferences whenever possible. While you're in lectures, your team can be exploring the exhibit hall. Here's a great way to make it fun while also previewing new products and services for you to check out. Host an Exhibit Hall Scavenger [...]
If you had flight credits from cancelled travel in 2020, be sure to check the expiration of the credits. Many airlines extended the date but there may be some action required on your part. For example, I had a flight booked through Orbitz on Delta and I had to go [...]
Finally, we’re looking at a return of trade shows and conferences, many are 100% in-person. It’s been a while since you have planned to exhibit live. I live and die by checklists for planning and packing. Now is the time to review your planning and packing processes to ensure everything [...]
We are all well understanding that conferences are the perfect combination of sales and marketing. Often I get the question, "what's the difference between sales and marketing." I always answer with this... It's similar to leading a horse to water... marketing leads the horse to water, and the sales representative [...]
Over the course of the last year, we have been forced to learn new ways of doing business; and conferences have been one of the biggest adjustments. As someone who prides herself on continual growth and learning, preaching the necessity to adapt and survive has been relatively natural for me. [...]
With the return of in-person exhibit halls and conferences on the horizon, combined with the increase in online CECH opportunities for DPMs and the knowledge that exhibitors will be attending fewer trade shows than they have in the past, it is crucial that meeting planners rethink their events and what [...]
Finally, we are seeing a cautious return to in-person events. Yes, they may be hybrid (both an on-site aspect with virtual), but that means we are on the brink of more events where we will all be face-to-face again! Given, the forecast, now is the time to dust off your [...]
Last month's newsletter provided thoughts regarding how you can increase the value of your meetings if you take some time to make an action plan beforehand. Click here to read that article. As promised, your DPM Downloads are now available to help you get that plan off the ground! CLICK [...]
