In any type of business or organization, nobody wants to see current members, clients, customers or patients leave.  We value customer loyalty. What is astonishing is how many marketing and sales programs focus on the opposite…. we tend to focus on the new customer and our prospective list. As meeting [...]

Don’t forget! CPME document 720 changes take effect July 1! Are you ready? Click here to learn more.

Reviews are important when making buying decisions for everything from a printer on Amazon to your choice of restaurant for dinner tonight. Keep reading to learn how to boost your rating and why it matters. There is no escaping the occasional bad review, but with a good amount of [...]

With many meetings moving to the online space in light of our current situation, you may be considering converting to a virtual meeting rather than cancelling outright. Virtual meetings are a wonderful resource and learning activity, but I have one small tip for meeting planners, especially if this is [...]

As you know, many of the conferences and seminars in the podiatric industry are run by organizations or associations.  Additionally, associations are also often run by a rotating group of members, elected to fill a position for 1 or 2 years. The quick turnaround of individuals in leadership positions [...]

Creating new ways for sponsors to generate stronger awareness at your meeting can be a huge challenge! Sometimes it may seem like all the ideas have been tried, right?! We're still going to give it a shot, though!! Maybe circling back to some ideas you had previously can generate new [...]