I have my guilty pleasures, like we all do, and this weekend I binged a show on Netflix called, "Buying Beverly Hills." I'm not going to get into the premise, but the point is, one of the episodes showcased a perfect example of a concept I had been thinking about. [...]

Have you ever met someone who genuinely believes they are good at sales, only to think to yourself, "You're not good at sales, you just like to talk a lot." On the other hand, there are individuals who are actually very strong at communicating with people, but they are a [...]

You've seen this store... we all have one in our town or nearby... The show specials on the exhibit hall floor sometimes have the same vibe; mostly because they never stick to the expiration date. Basically, docs know they can usually get away with waiting to place an order [...]

Right now I am technically not reading, but listening to a book with Audible called, Atomic Habits by James Clear. I am only a few chapters deep, but one topic discussed that reminded me of the way we can approach the sales process; it also gave me a flashback to [...]

In the Daily Stoic podcast on February 17th, host Ryan Holliday discusses the notion of imperial rulers and he said something that made a lot of sense to me about ancient stoic, Seneca. “One thing I take that’s clear though from all these stoic’s lives is that they were involved. [...]

Last month, I started this with "DPMs: The Resource that's Been there the Whole Time." Check it out here because it is a prequel to the content below: https://podiatrymeetings.com/2024/01/20/marketing-mastery-dpms-the-resource-thats-been-there-the-whole-time/ CASE STUDIES: LESS FLUFF & MORE EVIDENCE Often marketing materials consists of a short list of reasons why your product or service [...]

ALWAYS BE CLOSING. If you're in sales and you don't know the ABCs of sales or "coffee's for closers," do yourself a favor and watch the epic Alec Baldwin scene in "Glengarry Glen Ross." If you took the time to do that just now... inspiring, right? Yikes. However, we all know [...]

Making your booth the talk of the tradeshow doesn't have to be difficult or expensive! Last week Ann and I were at the FPMA SAM Conference and the theme was MARDI GRAS! As soon as we heard that, we knew we were going to have some fun! We haven't [...]

You know who they are - those DPMs that just LOVE everything you say and do. You find yourself saying, "I wish every DPM was like that." Well, that's not ever going to happen - but we can still use some marketing mastery to recruit more of those DPM [...]

RAPPORT - JUST ANOTHER BUZZ WORD. You've likely read about or been in a sales training session when the concept of "building a rapport" with your client(s) comes up. For me, the term "rapport" is thrown around as loosely as "I love you." Creating and maintaining rapport with your [...]