By Dr. Alan L. Bass, DPM I know the question posed above seems like an easy one for most reading this. It seems like all the physician needs to do is take a simple approach. Prescribe a painkiller of course, or at least prescribe a medication or something that [...]
I know we have said this before but we are saying it again because it is, by far, the #1 leading cause of disgruntled exhibitors. No, it’s not the food (although that’s important!). Please, I beg of you, do not inflate your attendee numbers by adding staff and speakers to [...]
Dr. Paula Rivadeneira was one of our speakers at the 2022 PodiatryExpo. She presented on understanding the "languages of appreciation", also known as the "5 love languages" to show your team members they are appreciated in a way that resonates with them. Watch the recording of her presentation to learn [...]
Ann Dosen Sarah and I have spoken with many companies recently that are redesigning their exhibit hall display. This is a great way to shake things up and test new concepts. Plus - a new setup and graphics will grab the attention of attendees in the exhibit hall. Here are [...]
Ann Dosen During this round of Experienced Exhibitor Mastermind sessions, one of the questions we asked was, "When deciding which shows to go to for the year, do you consider whether your competition will be there?" I'm happy to report that the companies we spoke with this time all said [...]
Ann Dosen Does everyone keep asking for a "show special" and your company doesn't offer one because of compliance or another reason? If you can't offer a show special, here are a few ideas you can offer to DPMs at the show. Offer a supplement or resource as added value [...]
Ann Dosen You know I love podcasts. I recently found a new one I've been listening to non-stop... “The Art of Online Business” hosted by Rick Mulready. I understand most businesses are product or service based but we all have an online presence and should be working toward improving the [...]
Ann Dosen In July we had the idea to test the effectiveness of traditional mailer campaigns. We figured the data we collect will help companies decide where to invest their marketing dollars. We mailed a postcard to the APMA National 2022 attendee list with a simple call to action and [...]
Ann Dosen Have you ever wondered why conferences ask you to book in the room block at the conference hotel? When a conference is held at a hotel, their contract is mostly based around the number of rooms they will book for the event - that's how the hotel makes [...]
Ann Dosen Do you have a physician expert or key opinion leader working with your company? Will they be attending a conference with you? Be sure to let attendees know they can chat with a colleague and get answers to their questions at your booth. Tell them who will be [...]
