Heeeeeyyyyy now.... what did you think this article was going to be about? It's not that. Instead, I want to talk about finding your perfect referral partner and utilizing each other's network to strengthen the other - a true mutually beneficial working relationship. Take a moment to think about the [...]
Achieving consistent growth in meeting attendance gets more challenging year after year. We've discussed in past newsletters the factors that play into these statistics, but knowing why doesn't change the facts. We just need to be able to adapt and make decisions based on the data. One thing that continues [...]
When Ann and I launched podiatrymeetings.com, the initial concept was to create an unbiased source of meeting feedback from both DPMs and exhibitors so we would be better educated in choosing the "right" meetings for continued education and company growth. Hence, we love a strong survey. In the article shared [...]
Last month I shared an article with you: HCPs Weigh In on What Draws Them to Conferences https://www.meetingsnet.com/medical-pharma-meetings/hcps-weigh-what-draws-them-conferences It still continues to evoke areas that are worthy of discussion. I was particularly interested in the statistics regarding online continued education vs. in-person. What was found is that when it comes [...]
Nostalgia; everybody loves it! An article in techtarget.com describes Nostalgia Marketing as: "In marketing, tapping into nostalgia means associating a product, service or brand with memories from the past to establish an emotional bond." If you're looking for a unique idea to add to your next meeting/event, consider something that [...]
This tip could also go into the "Conquering Conferences" section of this month's vendor newsletter, but ultimately it's a marketer's job to determine what strategies should be utilized at meetings to attract foot traffic to the booth. Earlier this year, I read an article in EXHIBITOR MAGAZINE titled, "Swag is [...]
... said no one ever. However, in my personal experience, preparing more content creates confidence. If you are in a sales position where you are asked to give presentations to your prospects, your team members, or other members of your company/organization, it is likely there's always a bit of nervousness [...]
I am currently listening to a book on Audible from James Clear; it's called Atomic Habits. As he provides practice advice to help anyone achieve their goals in creating new habits, or eliminating bad habits, there was one area that I found particularly interesting - IDENTITY-BASED HABITS. Here's a quoted [...]
We can't say it enough... and we all know it... 2020 changed everything. Online learning, while always available, became standard and the benefits have stuck with DPMs. However, we know that when attendees experience a meeting in person, they are engaged in a much richer experience. As we continue to [...]
I'm going to be 100% honest... the poster area of an exhibit hall is one that I just don't have much to say about. The only thing I can say I know about the posters is that most exhibitors find no value in being near them. I'm going to cut [...]