ARTICLES WORTH SHARING; MANAGING YOUR SPEAKERS

There cannot be any argument which debates that your faculty members are the most critical aspect of your meeting. The educational content is THE PRODUCT your organization provides (at least at the time of the specific event). If your faculty is not delivering top-quality content, your reputation is at risk. [...]

ARTICLES WORTH SHARING; ATTRACTING YOUNG PHYSICIANS

One meeting challenge that never seems to change: difficulty attracting young physicians. Over a year ago, we shared some insight from surveys collected from young DPMs with the following summary: Young physicians are drawn to conferences that have engaging speakers. My recommendation – when you are creating promotional materials (especially [...]

BUSTING YOUR BUDGET, AXE HIGH-COST, LOW-VALUE EXPENSES

Two things we know to be true... nobody is getting any younger and running meetings is not getting any cheaper. This is a massive issue that plagues meetings year after year and it always seems that the simple fix is to increase fees - primarily on the exhibitor side. I [...]

AT FIRST GLANCE, INCREASE YOUR VENDOR EMAIL READERSHIP

I can't tell you how many times I have spoken to meeting planners who are surprised that exhibitors didn't take advantage of certain sponsorship offerings, or that they are unaware of specifics regarding schedules, etc. I also can't tell you how many times I've heard exhibitors admit that they don't [...]

Seminar Sites: Who’s Bringing It?

I'm not going to waste any time talking about the importance of a polished website - we all know this. We also all know that when you get a new website, it's great... and it doesn't take long for it to become a mess! Trust me - Ann and [...]

Two Brains, One Meeting: Getting It Done as a Team

Many of you know that Ann & Sarah come as a package deal, and while we may give the outward appearance that we are always 100% in sync with one another, there are several differences in the way that we work. I thought about writing this post after she [...]

Surprising Real Estate: Toilet Talk

Several years ago I was exhibiting at the No Nonsense meeting in Ohio and I was, initially, none-to-pleased to be placed right by the bathroom. Until I realized just how amazing it is! In fact - here's a photo of me enjoying myself in that very spot (with [...]

More Traffic Please! Remove the Hallway Desk Escape Route

In life we know that two things are inevitable - death and taxes. As a meeting planner, you know one thing is inevitable - complaints about more exhibit hall traffic. This is ALWAYS top of the list when it comes to satisfying your exhibitors and there is no magic button, [...]

Adapt and Evolve

Reflecting on the last three years, I feel that 2023 was as close to "the good 'ole days" (pre-Covid) as we've had in comparison to 2020, 2021 and 2022; meaning in-person meetings were not bombarded with heavy restrictions and the process/flow felt "normal" again. However, it's also safe to say [...]

A “Heads Up” Can Go A Long Way

A handful of our previous meeting planner tips has a central focus about competition and/or the perception of competition with other meetings. Check this out: https://podiatrymeetings.com/2022/08/30/what-are-you-competing-for/ With that in mind, it can really go a long way within the profession to give other meeting planners a heads up when it [...]

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