Tricks of the Trade – Meeting Planners

THIS REPORT JUST MADE IT SO MUCH EASIER TO PREP Having worked with several different organizations and types of people while putting on a meeting, it is often a point of contention with how the meeting should be marketed, how much should be budgeted for marketing, and who is in [...]

There cannot be any argument which debates that your faculty members are the most critical aspect of your meeting. The educational content is THE PRODUCT your organization provides (at least at the time of the specific event). If your faculty is not delivering top-quality content, your reputation is at risk. [...]

One meeting challenge that never seems to change: difficulty attracting young physicians. Over a year ago, we shared some insight from surveys collected from young DPMs with the following summary: Young physicians are drawn to conferences that have engaging speakers. My recommendation – when you are creating promotional materials (especially [...]

Two things we know to be true... nobody is getting any younger and running meetings is not getting any cheaper. This is a massive issue that plagues meetings year after year and it always seems that the simple fix is to increase fees - primarily on the exhibitor side. I [...]

I can't tell you how many times I have spoken to meeting planners who are surprised that exhibitors didn't take advantage of certain sponsorship offerings, or that they are unaware of specifics regarding schedules, etc. I also can't tell you how many times I've heard exhibitors admit that they don't [...]

I'm not going to waste any time talking about the importance of a polished website - we all know this. We also all know that when you get a new website, it's great... and it doesn't take long for it to become a mess! Trust me - Ann and [...]