Tricks of the Trade – Vendors

One of the things that I know we're all guilty of is jumping the gun on evaluating the effectiveness of a particular meeting. Most of the time, we base the effectiveness on the amount of on-site sales we achieved. That is a very fair and very important metric; but this [...]

"Tough Love Sarah" is coming at y'all right now, my friends! But it's all in the spirit of positivity and growth. Just please don't T.P. my house after you read what I have to say. Here we go... Over the last year, while we've had virtual exhibit halls that didn't [...]

Some of us have done a few in-person shows throughout the year, but it's safe to say that we haven't done as many... and many have done ZERO. The upcoming APMA National Conference is going to be the first time many of us have stepped foot on an exhibit hall [...]

Ok, so basically I could copy and paste the majority of this month's - Tips of the Trade for DPMs... but I'll just let you scroll up and check it out. However, there are obviously differences in what kinds of ways podiatric suppliers like you are going to work on [...]

It’s time to dust off your sales and people skills. You are about to be back in a trade show booth, attempting to engage passers-by to tell them about what you have to offer. Being a good booth rep is a delicate balance of being friendly and unintimidating while also [...]

We recently published a tip in our Experienced Exhibitor newsletter about getting your processes in place for the return of in-person trade shows. I've created a checklist for planning and a checklist for packing that we use when we exhibit and encourage all her clients to use as well. You [...]