Tricks of the Trade – Vendors

If you know me, you know I love a good theme and if you scroll back up to the top of this newsletter, you'll see that my tip for DPMs this month was to identify one or a few individuals that would make solid travel partners; and this tip goes [...]

Scroll down to read this month’s tip for meeting planners. I have the same tip for podiatry suppliers this month. Go read the tip for meeting planners. We must stand out if we want to have any hope of catching – and keeping – the attention of the younger physicians. [...]

Before deciding on conference sponsorships or add-on opportunities, you must determine your goal for the meeting. Is it booth traffic, scientific podium time, brand visibility, generating a buzz? If you are a brand-new company, you need to make a splash. You need your logo EVERYWHERE. Send as many representatives as you [...]

Recently, Sarah and I held our first round of “Experienced Exhibitor Mastermind” focus groups. We spoke with many different types podiatry meeting exhibitors to discuss ideas on how meeting organizers can enhance the exhibitor experience. I always love hosting idea-sharing sessions like these because inevitably other solutions come to mind [...]

One of the things that I know we're all guilty of is jumping the gun on evaluating the effectiveness of a particular meeting. Most of the time, we base the effectiveness on the amount of on-site sales we achieved. That is a very fair and very important metric; but this [...]

"Tough Love Sarah" is coming at y'all right now, my friends! But it's all in the spirit of positivity and growth. Just please don't T.P. my house after you read what I have to say. Here we go... Over the last year, while we've had virtual exhibit halls that didn't [...]