Tricks of the Trade – Vendors
DPMs – The Resource That’s Been There the Whole Time
You know who they are - those DPMs that just LOVE everything you say and do. You find yourself saying, "I wish every DPM was like that." Well, that's not ever going to happen - but we can still use some marketing mastery to recruit more of those DPM [...]
The Art of Mirroring to Enhance Client Rapport
RAPPORT - JUST ANOTHER BUZZ WORD. You've likely read about or been in a sales training session when the concept of "building a rapport" with your client(s) comes up. For me, the term "rapport" is thrown around as loosely as "I love you." Creating and maintaining rapport with your [...]
Content is Queen
Provide value by building know-like-trust. “You can copy the recipe, but the sauce won’t taste the same.” -Kim Kardashian Kim said it best. She’s reminding us that we can share our tips and secrets and tools to help our colleagues and even - gasp! - our competitors but we all [...]
Location Location Location
Four years into these newsletters, one would think we would have hit on this topic already, right?! Well, better late than never! Plus, so much has changed in the exhibiting space, that choosing the "right booth" now has different variables compared to years past. Obviously, your budget will play a [...]
Clearing Out the Clutter
The 2023 conference year is almost finished, bringing in a brand new year to revisit meetings you've previously attended and/or explore meetings you've never tried before. It also provides the chance to employ a new booth strategy. If you don't feel like you've gotten the most out of your meetings [...]
Reinstill Your Creative Juices
This time of year is always a little strange. There seems to be an intense "back to work" vibe after the excitement of summer has died. For some, this could be a feeling of great motivation to end the year energized and productive; but I get the feeling that most [...]