Tricks of the Trade – Vendors2021-02-12T16:20:24+00:00

Tricks of the Trade – Vendors

Start with Your Goal

Before deciding on conference sponsorships or add-on opportunities, you must determine your goal for the meeting. Is it booth traffic, scientific podium time, brand visibility, generating a buzz? If you are a brand-new company, you need to make a splash. You need your logo EVERYWHERE. Send as many representatives as you [...]

November 25th, 2021|Categories: Tricks of the Trade - Vendors|0 Comments

Try Adding in Some Fun!

Recently, Sarah and I held our first round of “Experienced Exhibitor Mastermind” focus groups. We spoke with many different types podiatry meeting exhibitors to discuss ideas on how meeting organizers can enhance the exhibitor experience. I always love hosting idea-sharing sessions like these because inevitably other solutions come to mind [...]

October 25th, 2021|Categories: Tricks of the Trade - Vendors|0 Comments

Working ON your Business vs. IN your Business… Focus ON your Exhibiting Strategy vs. Working IN your Booth.

Ok, so basically I could copy and paste the majority of this month's - Tips of the Trade for DPMs... but I'll just let you scroll up and check it out. However, there are obviously differences in what kinds of ways podiatric suppliers like you are going to work on [...]

June 25th, 2021|Categories: Tricks of the Trade - Vendors|0 Comments
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