Tricks of the Trade – Vendors2021-02-12T16:20:24+00:00

Tricks of the Trade – Vendors

Face Your Fear of Email Marketing

We've talked about email marketing before. You know we are big believers in the power of email marketing for many reasons. While we were at SAM 2022, our efforts were rewarded by the feedback we received from attendees while on-site. During the welcome reception Wednesday night, Sarah and I were [...]

February 20th, 2022|Categories: Tricks of the Trade - Vendors|0 Comments

Reaching Young Physicians

Scroll down to read this month’s tip for meeting planners. I have the same tip for podiatry suppliers this month. Go read the tip for meeting planners. We must stand out if we want to have any hope of catching – and keeping – the attention of the younger physicians. [...]

December 17th, 2021|Categories: Tricks of the Trade - Vendors|0 Comments

Start with Your Goal

Before deciding on conference sponsorships or add-on opportunities, you must determine your goal for the meeting. Is it booth traffic, scientific podium time, brand visibility, generating a buzz? If you are a brand-new company, you need to make a splash. You need your logo EVERYWHERE. Send as many representatives as you [...]

November 25th, 2021|Categories: Tricks of the Trade - Vendors|0 Comments

Try Adding in Some Fun!

Recently, Sarah and I held our first round of “Experienced Exhibitor Mastermind” focus groups. We spoke with many different types podiatry meeting exhibitors to discuss ideas on how meeting organizers can enhance the exhibitor experience. I always love hosting idea-sharing sessions like these because inevitably other solutions come to mind [...]

October 25th, 2021|Categories: Tricks of the Trade - Vendors|0 Comments
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