Tricks of the Trade – Vendors
The Furniture Store is Going Out of Business… Again.
You've seen this store... we all have one in our town or nearby... The show specials on the exhibit hall floor sometimes have the same vibe; mostly because they never stick to the expiration date. Basically, docs know they can usually get away with waiting to place an order [...]
The Goal is Irrelevant
Right now I am technically not reading, but listening to a book with Audible called, Atomic Habits by James Clear. I am only a few chapters deep, but one topic discussed that reminded me of the way we can approach the sales process; it also gave me a flashback to [...]
Leaders, Get in the Trenches
In the Daily Stoic podcast on February 17th, host Ryan Holliday discusses the notion of imperial rulers and he said something that made a lot of sense to me about ancient stoic, Seneca. “One thing I take that’s clear though from all these stoic’s lives is that they were involved. [...]
Collaborating with DPMs: Case Studies and Community
Last month, I started this with "DPMs: The Resource that's Been there the Whole Time." Check it out here because it is a prequel to the content below: https://podiatrymeetings.com/2024/01/20/marketing-mastery-dpms-the-resource-thats-been-there-the-whole-time/ CASE STUDIES: LESS FLUFF & MORE EVIDENCE Often marketing materials consists of a short list of reasons why your product or service [...]
Recognizing the Funnel on the Floor
ALWAYS BE CLOSING. If you're in sales and you don't know the ABCs of sales or "coffee's for closers," do yourself a favor and watch the epic Alec Baldwin scene in "Glengarry Glen Ross." If you took the time to do that just now... inspiring, right? Yikes. However, we all know [...]
Simple Ideas to Spice Up Your Booth
Making your booth the talk of the tradeshow doesn't have to be difficult or expensive! Last week Ann and I were at the FPMA SAM Conference and the theme was MARDI GRAS! As soon as we heard that, we knew we were going to have some fun! We haven't [...]