Being out of the office for several days to attend a meeting can be really stressful. Sometimes, it may even make you resent even going, right? Well, going along with Dr. Dairman's article about having the right attitude will certainly put you on a more motivated path, but I'm also [...]
Spill It Sarah... Let's chat about competition. We've been taught that the word "competition" is closely related to "enemy" or "foe." Then there are the inspirational quotes like, "you are your only competition," or "our competitors bring out the best in us." So as I continue, we can keep [...]
Committed to the promotion and education of physicians engaged foot & ankle treatment throughout the world. Darco International was founded in 1985 by H. Darrel Darby, DPM, to address a clinical dilemma he was facing with his post-operative patients. As soon as his patients made the transition from their wooden [...]
Sarah and I believe that marketing dollars are never wasted. The difference is, sometimes you pay for impact and sales, other times you pay for lessons. I'm giving Sarah the credit for that genius line, it sounds like something she would say. Marketing is more art than science. Sometimes, a "throw it [...]
Now, more than ever, conferences must deliver dynamic, engaging content to grab attendees' attention - and keep it. Whether your meeting is in-person or delivered online, meeting planners should work closely with their faculty and coach them on ways to ensure their lecture provides value. Online seminars struggle with this [...]
Looking back at the last several conferences you've attended, I'm sure there have been some unique moments where you think, "Wow! That's brilliant... I am going to start implementing this in my practice right away!" And then it sits... and sits... and sits... We're all familiar with the concept of, [...]
Looking back at the last several conferences you've attended, I'm sure there have been some unique moments where you think, "Wow! That's brilliant... I am going to start implementing this in my practice right away!" And then it sits... and sits... and sits... We're all familiar with the concept of, [...]
Have you been disappointed by the lack of interest in your organization’s digital branding opportunities for exhibitors and sponsors? Sarah and I have been having many discussions with our exhibitor colleagues lately and one of the topics we’ve been focusing on is the current branding opportunities available to exhibitors at [...]
Before deciding on conference sponsorships or add-on opportunities, you must determine your goal for the meeting. Is it booth traffic, scientific podium time, brand visibility, generating a buzz? If you are a brand-new company, you need to make a splash. You need your logo EVERYWHERE. Send as many representatives as you [...]
We've hit on this concept in a different way before... meaning, we've previously recommended that you mix up your meeting choices in an effort to experience new ideas (i.e. hear faculty members you've never heard before; attend a niche meeting to sharpen your skills in a specific area; try more management meetings [...]
