With no travel we have become very accustomed to local life. So - how are you using this time we’ve been given? Are you making the most of it and choosing to see the positive side of each day, or are you “grinning and bearing” until our lives go back [...]
Now more than ever, your feedback regarding meetings/conferences/seminars, whether online or in person, is critical. Unfortunately, many good suggestions get buried underneath harsh criticism (or you may just be too hesitant to share) and meeting planners are less likely to pay attention... or they simply won't know how you feel! [...]
You can't always be creating brand new products and services... in fact, you are probably going to be just as (or more) successful if you "stay in your lane" and continue to provide the top products/services that your company is known for. But still - every company fights this [...]
We’ve said this many times… exhibitors and sponsors are the backbone of podiatric conferences. They pay the bulk of the fees so meeting planners can offer a 5-star program to attendees while still keeping their registration costs low. As the need for virtual/online seminars grows to deliver continuing education [...]
We're immersed in it now- online learning. But you may find yourself "slipping" when it comes to getting a true educational experience given the distractions that can come with an online experience. So - here are some quick tips to help you stay on point and continue your educational [...]
Traveling and exhibiting at conferences is - well - exhausting!! We get it. Ann and I (Sarah) have done more than our fair share of representing companies for three straight days in an exhibit hall. And when it's busy... it's exhausting. But what's stranger, is that even when the [...]
In any type of business or organization, nobody wants to see current members, clients, customers or patients leave. We value customer loyalty. What is astonishing is how many marketing and sales programs focus on the opposite…. we tend to focus on the new customer and our prospective list. As meeting [...]
To get the most from your next conference create a "5 Ways to Get the Most of This Meeting" Checklist! And Good News! We've already created a check list for you! Click the image to download yours.
As a podiatric vendor who has likely spent thousands of dollars on various types of marketing channels, how many times did you feel you didn't get the ROI you were hoping for? Now... be honest. How many times did you blame the channel (i.e. newsletter, website, magazine, or conference) [...]
To get the most from your recent seminar, create an Action Plan you will implement in your practice with the knowledge and techniques you learned. Click the image to download your Action Plan Worksheet.
