Trade shows – those of us in the industry continue to claim that they’re getting harder and harder, however, we all feel that there is a big risk in not investing dollars in them at all. After traveling to countless podiatric trade shows over the last ten years for [...]
There’s no way around it – you’re going to register for meetings and get your credits. If you take a look at our meeting calendar, there’s no doubt there are SEVERAL that you can choose from. So how do you choose? What are the factors that force you to say, “that’s where [...]
Every day I listen to at least one podcast episode while I’m driving or working out to give me inspiration for the day. There are days when I wake up and don’t want to do a single thing other than catch up on episodes of Outlander, but after listening [...]
Stay Productive Without Getting Overwhelmed. I read this book cover to cover in just a couple of days. It's been a few years since I read it, but it always stands out as one that I recommend to anyone that wants to continue to achieve. Whether you own a small business [...]
We know you typically attend the same podiatry conferences each year. It’s nice to catch up with old classmates or colleagues and friends you’ve made along the way. But- consider attending a new conference that you haven’t been to yet. Pick one that focuses on a specialty that interests [...]
As an exhibitor and sales representative myself, I know how depressing an empty exhibit hall can be. BUT, it’s nobody’s fault! Sometimes there are meetings where physicians are not ready to put themselves in the market place. I’ve also witnessed the “hard sell” exhibitor… you know the kind… the [...]
Every company knows that the exhibitor expense must produce ROI. So you send your all-star sales team and hope they produce results! Yes. Keep doing that. But… meetings also provide a unique opportunity to utilize the skills of other team members. Often, once the sales rep closes an account, [...]
Have you purchased a sponsorship package for a conference your company has attended? You know the ones- a list of “benefits” that really do nothing for you, in an effort to have your logo listed among the other event sponsors for just a little bump in visibility? Have you [...]
You’ve been there… the meeting check in line on the first day of a meeting – it’s a nightmare. The line to register is long and the lecture you wanted to be in the first row for is probably almost over by now. Often I will see attendees arrive [...]
You’ve identified which lectures you want to be sure you attend. You get there on time and feverishly take notes recording the groundbreaking content you are hearing. The lecture ends and you run off to the next. NO! Take a minute to introduce yourself to the speaker, ask him/her [...]
