TRICKS OF THE TRADE
Our Experience for Your Use
This website was created created and co-founded by us – Sarah Breymeier and Ann Dosen.
Both of us have spent nearly ten years in the podiatry industry, attending dozens upon dozens of podiatric meetings and trade shows.
Therefore, we want to put our experience to good use!
Below are some helpful “tricks of the trade” from us to you… enjoy!
GOOD ADVICE – PLAIN AND SIMPLE.
No matter if you work in the podiatric profession as physician, vendor, or meeting organizer/planner, utilizing the tips and resources supplied below will serve you well!
Increase your Productivity and Without Getting Overwhelmed.
I read this book cover to cover in just a couple of days. It’s been a few years since I read it, but it always stands out as one that I recommend to anyone that wants to continue to achieve. Whether you own a small business (like a podiatry practice or a device company), it’s easy to get overwhelmed with all the things you should be doing.
The Slight Edge provides practical/doable advice to help you set your goals and break down the activities that must take place to achieve those goals – step by step. By doing a little bit every single day, you will see big changes over time. There’s no need to do everything in one day, one week, one month, or even one year.
Do one action item every single day and the result will show itself!
-SARAH
Every day I listen to at least one podcast episode while I’m driving or working out to give me inspiration for the day. There are days when I wake up and don’t want to do a single thing other than catch up on episodes of Outlander, but after listening to one of these podcasts, I know I can take over the world! No matter what your daily life brings you, every single person on the planet will get something out of listening to these individuals.
John Maxwell Leadership Podcast – a weekly podcast from the leadership authority John Maxwell. This podcast focuses on the principles, practices, and process of becoming a transformational leader. Even if leadership is not one of your primary goals, the principles translate to any project or position you are in. I always come away with new motivation or a fresh outlook on a current project. Each episode comes with a downloadable resource to work through.
Online Marketing Made Easy with Amy Porterfield – Amy Porterfield is considered the GIANT in the online marketing space. She is so inspiring to listen to. Her episodes include expert interviews, mini execution plans, and secrets from her product and service launches; all tied together by her mission to make each episode as actionable and profitable as possible. Every episode I listen to of hers gets me thinking about the next big thing I want us to tackle. Her advice is tangible and for real life.
Rise Podcast with Rachel Hollis – hosted by the best-selling author of “Girl, Wash Your Face”, this podcast is a series of conversations with business powerhouses and personal development leaders where each episode provides listeners with tactical, valuable takeaways.
-ANN
TRICKS OF THE TRADE
Tips for DPMs
CHECK OUT OUR LIBRARY OF DPM DOWNLOADS – CLICK HERE!
Maximizing Content Creation: How to Use YouTubeDigest to Repurpose Videos
Creating engaging, high-quality content is a cornerstone of digital marketing, but consistently producing fresh material can be time-intensive and frankly - overwhelming. Enter YouTubeDigest, a powerful tool designed to help regular people like you and me transform a single YouTube video into multiple pieces of content. As a busy podiatrist or office assistant, this tool can amplify your content strategy with minimal effort. For the past month or so, I’ve been playing around with various AI tools to make my work tasks - specifically content creation - take less time. I started using an AI tool to “milk” any video [...]
Building Effective Team Appreciation Systems
Identifying and creating a meaningful reward system for your team is often overcomplicated and overstressed. I won’t waste your time, so let’s get into it. The first step in making this a lasting effort is to wipe the slate clean. Audit your financials and determine what you’re currently spending that should be considered employee appreciation expense. We’re talking about staff lunches, Christmas bonuses, those random Starbucks runs, etc. Probably spending way more than you expected, right? We all love our team and would be lost without them. It’s so difficult not to want to give them the world. Next step [...]
Discover Opportunities to Transform Your Practice with SureFit
Are They Problems or Opportunities?! Running a practice efficiently is no small task. Inflation, staffing challenges, and stagnant or reduced reimbursements are hitting practices harder than ever. SureFit is here to help turn these problems into opportunities—making your practice more efficient while enhancing patient care. Focus on Opportunities That Enhance Care If something is not working well in your office, consult with your staff to identify opportunities to streamline processes. Your staff is on the frontline and would welcome the opportunity to provide input for improvement, especially if it will help them be more effective in their role. There are [...]
For Podiatrists, Post-Meeting Action Plan
Post-Meeting Action Plan It’s almost the end of 2024. By now you have attended at least one, probably more than one, conference in our industry. Now it’s time to reflect. Ideally, you will do this as soon as you return from your conference but in case you didn’t take the time - here’s your chance. Create an Action Plan to implement what you learned in your practice. Good news! We have created a worksheet for you to use. Click here to download your Action Plan Worksheet. -Ann Dosen
AI AI AI Caramba
AI is everywhere. While I won’t say it’s a solution for everything, it is a tool that can save time and assist with all kinds of different tasks. It’s overwhelming. I’m learning more and more about it every day, as I’m sure you are too. Each month, I plan to feature a new idea or “how-to” for exploring this new frontier. To get us started, I thought it would be fun to ask Chat GPT to write us a poem about our beloved industry. I simply typed “Please give me a short, clever poem about the podiatric industry.” Chat GPT [...]
Seasonal Planning: Conferences and Practice PR
TRICKS OF THE TRADE Quick Tips for DPMs Seasonal Planning: Conferences and Practice PR Before you blink, you will realize that November is here... and for most that means the beginning of the holiday season, but for DPMs (and hopefully most in health care), it means DIABETES AWARENSS MONTH! This year, use the next couple of weeks to think of ways that you can help contribute to Diabetes Awareness Month and educate your community about podiatry and this chronic disease. There are several ways you can get involved and put yourself in the public eye to enhance your credibility as [...]
TRICKS OF THE TRADE
Ideas for Meeting Planners
Maximizing Content Creation: How to Use YouTubeDigest to Repurpose Videos
Creating engaging, high-quality content is a cornerstone of digital marketing, but consistently producing fresh material can be time-intensive and frankly - overwhelming. Enter YouTubeDigest, a powerful tool designed to help regular people like you and me transform a single YouTube video into multiple pieces of content. As a busy podiatrist or office assistant, this tool can amplify your content strategy with minimal effort. For the past month or so, I’ve been playing around with various AI tools to make my work tasks - specifically content creation - take less time. I started using an AI tool to “milk” any video [...]
The Crucial Post-Event Wrap Session
We’re talking about post-event stuff today. Most 2024 conferences have wrapped and if you haven’t already, you need to set aside time to review your most recent event. Having a structured process for evaluating what worked and what didn’t is crucial. It’s also a CPME requirement if your event offered CECH. A few main points to consider: Data Collection and Metrics Tracking: It's crucial to gather and analyze data such as exhibit hall traffic, attendee registration (new vs. repeat), attendee demographics, and engagement levels during and after the event. Comparing these metrics against initial goals helps determine the event's effectiveness [...]
FOR MEETING PLANNERS
Here are a few ideas for Exhibitor engagement to implement at your next event: Create an online resource center for Exhibitors where they can easily find the service kit and prospectus, along with video and article tips for how to make the most of the various advertising and sponsorship opportunities available. PS - we build a resource center for our conference partners and can do it for you too! Offer an option for exhibit coordinators and on-site reps to receive text message alerts for last-minute changes and reminders. Provide a daily tip for exhibitors each day of the event. This [...]
AI AI AI Caramba
AI is everywhere. While I won’t say it’s a solution for everything, it is a tool that can save time and assist with all kinds of different tasks. It’s overwhelming. I’m learning more and more about it every day, as I’m sure you are too. Each month, I plan to feature a new idea or “how-to” for exploring this new frontier. To get us started, I thought it would be fun to ask Chat GPT to write us a poem about our beloved industry. I simply typed “Please give me a short, clever poem about the podiatric industry.” Chat GPT [...]
Reducing Risk by Staying on Site
TRICKS OF THE TRADE Quick Tips for Meeting Planners Reducing Risk by Staying on Site Attending a meeting is a lot like going to a casino - once you get inside you don't leave for three days and there aren't any clocks anywhere. The urge to get out of the hotel can start to become an itch and meeting planners sometimes use local attractions to motivate more attendance. I get it, but keep in mind the risk that has now been presented by going off site. Meetings are hard enough to control given the amount of people who each have [...]
TRICKS OF THE TRADE, Quick Tips for Meeting Planners
Sell Out Once Your Sold Out Sarah Breymeier Exhibit halls are getting harder and harder to sell out... or at least that's what I thought when Ann and I took on organizing the upcoming Balance Health Physicians Educational Conference. I was definitely confident that we would hit our commercial support goals, but I was not expecting to get a multitude of requests to exhibit once we had hit our maximum capacity for booths. Suddenly, the cliche of you want what you can't have came into play. Once I posted that the exhibit hall was SOLD OUT, we had a massive [...]