TRICKS OF THE TRADE
Our Experience for Your Use
This website was created created and co-founded by us – Sarah Breymeier and Ann Dosen.
Both of us have spent nearly ten years in the podiatry industry, attending dozens upon dozens of podiatric meetings and trade shows.
Therefore, we want to put our experience to good use!
Below are some helpful “tricks of the trade” from us to you… enjoy!
GOOD ADVICE – PLAIN AND SIMPLE.
No matter if you work in the podiatric profession as physician, vendor, or meeting organizer/planner, utilizing the tips and resources supplied below will serve you well!
Increase your Productivity and Without Getting Overwhelmed.
I read this book cover to cover in just a couple of days. It’s been a few years since I read it, but it always stands out as one that I recommend to anyone that wants to continue to achieve. Whether you own a small business (like a podiatry practice or a device company), it’s easy to get overwhelmed with all the things you should be doing.
The Slight Edge provides practical/doable advice to help you set your goals and break down the activities that must take place to achieve those goals – step by step. By doing a little bit every single day, you will see big changes over time. There’s no need to do everything in one day, one week, one month, or even one year.
Do one action item every single day and the result will show itself!
-SARAH
Every day I listen to at least one podcast episode while I’m driving or working out to give me inspiration for the day. There are days when I wake up and don’t want to do a single thing other than catch up on episodes of Outlander, but after listening to one of these podcasts, I know I can take over the world! No matter what your daily life brings you, every single person on the planet will get something out of listening to these individuals.
John Maxwell Leadership Podcast – a weekly podcast from the leadership authority John Maxwell. This podcast focuses on the principles, practices, and process of becoming a transformational leader. Even if leadership is not one of your primary goals, the principles translate to any project or position you are in. I always come away with new motivation or a fresh outlook on a current project. Each episode comes with a downloadable resource to work through.
Online Marketing Made Easy with Amy Porterfield – Amy Porterfield is considered the GIANT in the online marketing space. She is so inspiring to listen to. Her episodes include expert interviews, mini execution plans, and secrets from her product and service launches; all tied together by her mission to make each episode as actionable and profitable as possible. Every episode I listen to of hers gets me thinking about the next big thing I want us to tackle. Her advice is tangible and for real life.
Rise Podcast with Rachel Hollis – hosted by the best-selling author of “Girl, Wash Your Face”, this podcast is a series of conversations with business powerhouses and personal development leaders where each episode provides listeners with tactical, valuable takeaways.
-ANN
TRICKS OF THE TRADE
Tips for DPMs
CHECK OUT OUR LIBRARY OF DPM DOWNLOADS – CLICK HERE!
Marketing Metrics
Lately I have found myself involved in many conversations about marketing. Whether it’s with DPMs on a webinar or follow-up chat or with vendors launching new products, I answer the same question over and over - what works? What’s worth my time and money? My canned response is always, “You should be everywhere you can afford to be.” But let’s break that down. Let’s get one thing straight: numbers matter in marketing. But obsessing over a single stat? That’s a rookie move. PRO TIP: Always use tracking links to track the number of clicks but don’t judge a campaign solely [...]
AI Barbie Ann
Did you see PodiatryMeetings.com's post on Facebook? I jumped on the Barbie action figure AI trend and promised I would share the prompt I used. First I have to tell you - using AI is all about the quality of the prompt. If you don’t get the result you are hoping for - tweak your prompt. Add more details. You can even ask it to tell you what prompt structure would work best. This goes for everything you might use AI for - not just the fun stuff like creating Barbie Ann. Don’t laugh at my prompt - I can’t [...]
Become a Scurvy Elephant
Why Podiatrists Need to Embrace Their Inner Disturbing Element Ann Dosen My friend Dr. Richard Cowin recently shared the most delightfully misheard childhood story from Wayne Dyer—and I haven’t stopped thinking about it since. Little Wayne comes home from school and says, “My teacher called me a scurvy elephant.” Confused, his foster mom calls the school, and the principal sets the record straight: she actually said “disturbing element.” But honestly? Wayne’s version is better. That beautiful misunderstanding became a philosophy—for every rule-breaker who was never built to color inside the lines. And frankly? Thank God for that. Because what medicine [...]
AI AI AI Caramba, Avoid Being Too AI Obvious
Avoid Being Too AI Obvious Ann Dosen By now you've had a chance to use ChatGPT (or a different AI model) to write something for you. Maybe it's a blog article, or an email, or a social media post. You may even be able to recognize social media posts that were generated by AI - they have a distinctive look unless you give it specific instructions. There are many custom GPTs out there that can help you determine what your "voice" is by analyzing your writing and perhaps in the future I'll share my tips for that. Right now I [...]
From Novice to Rockstar – OTC Dispensing
by Cody Meier, MHA, DOO Current Climate As we all know, over-the-counter product dispensing is growing quickly within the podiatry community. As insurance continues to cut services and increase patient prices, we’re expected to extenuate, diversify and maintain a high level of service. Many podiatrists are embracing the new norm, accommodating their patients and diversifying their revenue through OTC. Where to Start Are you currently dispensing OTC? If so, how much of your annual revenue does it account for? Use the formula below to either gauge where you are or when you could be. A rockstar in OTC dispensing should [...]
Elevate Your Podiatry Practice: Maximizing Patient Care with Durable Medical Equipment
Elevate Your Podiatry Practice: Maximizing Patient Care with Durable Medical Equipment In this era of healthcare, practitioners find the need to pursue other methods to supplement revenue to continue in private practice successfully. One method that can enhance patient care and outcomes while boosting potential revenue for your podiatric practice is offering various Durable Medical Equipment (DME) in the office. SureFit offers a full range of advanced DME to elevate the standard of care you provide. Here are ways you can use DME effectively in your podiatry practice: 1. Orthotic Devices Custom Orthotics: Custom foot orthotics can be prescribed to [...]
TRICKS OF THE TRADE
Ideas for Meeting Planners
Marketing Metrics
Lately I have found myself involved in many conversations about marketing. Whether it’s with DPMs on a webinar or follow-up chat or with vendors launching new products, I answer the same question over and over - what works? What’s worth my time and money? My canned response is always, “You should be everywhere you can afford to be.” But let’s break that down. Let’s get one thing straight: numbers matter in marketing. But obsessing over a single stat? That’s a rookie move. PRO TIP: Always use tracking links to track the number of clicks but don’t judge a campaign solely [...]
AI Barbie Ann
Did you see PodiatryMeetings.com's post on Facebook? I jumped on the Barbie action figure AI trend and promised I would share the prompt I used. First I have to tell you - using AI is all about the quality of the prompt. If you don’t get the result you are hoping for - tweak your prompt. Add more details. You can even ask it to tell you what prompt structure would work best. This goes for everything you might use AI for - not just the fun stuff like creating Barbie Ann. Don’t laugh at my prompt - I can’t [...]
AI AI AI Caramba, Avoid Being Too AI Obvious
Avoid Being Too AI Obvious Ann Dosen By now you've had a chance to use ChatGPT (or a different AI model) to write something for you. Maybe it's a blog article, or an email, or a social media post. You may even be able to recognize social media posts that were generated by AI - they have a distinctive look unless you give it specific instructions. There are many custom GPTs out there that can help you determine what your "voice" is by analyzing your writing and perhaps in the future I'll share my tips for that. Right now I [...]
Rethinking Sponsored Happy Hours: More Than Just Extra Revenue
For years, I saw sponsored happy hours and dinners as a nice bonus—extra sponsorship dollars without eating into valuable CECH hours. But recently, I’ve realized they’re so much more than that. As conference planners, we need to work more closely with sponsors to create unforgettable, well-attended happy hours. Why? Because these events aren’t just about boosting revenue or giving sponsors a flashy moment in front of attendees. They set the tone for the entire seminar. A well-executed happy hour leaves attendees feeling connected, engaged, and, well… happy. And that energy carries over into the rest of the event. Let’s be [...]
Give me six hours to chop down a tree…
Ah, good ol’ Abe Lincoln knew what was up. If you charge into a massive project without prep, you’re basically hacking away with a dull blade—exhausting yourself and getting nowhere fast. And that’s exactly why I’m making 2025 the year of streamlining at PodiatryMeetings.com. Let’s be real: last-minute scrambles and high-pressure deadlines don’t make for great work. They make for stress, burnout, and questionable life choices (like that third cup of coffee at 9 PM). So, my priority is getting our systems dialed in now—before things get hectic. Yes, setting up automations and workflows is a time suck at first, [...]
AI Makes Healthcare 75% More Efficient – Here’s How!
I’m sharing this video because AI is flipping the script on healthcare, and I’m all about tools that make life easier for both doctors and patients. The potential to streamline workflows, improve care, and boost efficiency—without losing the human touch—has me seriously excited about what’s next in the industry! https://youtu.be/OzgD9AkxDDY?si=hsQnwU3f9Lp11a1H AI isn’t just knocking on healthcare’s door—it’s kicking it wide open, bringing game-changing upgrades to diagnostics, treatment personalization, and overall patient outcomes. Gone are the days of drowning in paperwork and playing phone tag with insurance companies. AI is stepping in to handle the administrative headaches—think appointment reminders, billing, and [...]