If you read this month’s DPM and/or Vendor “Tricks of the Trade”, you will catch that the theme for this month’s newsletter is to work ON your business vs. IN your business. For meeting planners, specifically, this one is especially tough because so much of your event is simply getting it done.
However, while meetings are task-oriented (and there are a million tasks), I think it’s fair to say sometimes we are guilty of copying/pasting versus allocating the time to work on the elements of progress we know we need.
But again, where do we start? Let’s start with a shortlist of tasks you can complete to improve your event(s).
Review your previous meeting evaluations and segment them into areas of improvement for the
Create a working document of the industry’s “key opinion leaders” to have on file for the possibility of future speakers
Evaluate your meeting website
Evaluate the areas that seem to be “a given” and the areas that could possibly generate new revenue
Determine if you should incorporate some “hands on” experience at your meeting and/or some round table discussion to mix up your lecture series
Evaluate where you can create partnerships with other organizations/meetings for improved track presentations
There are so many moving parts during a meeting, but one of the things we’ve noticed through the years is that a lot of meetings tend to stay stagnant. Sometimes it’s good to know what to expect, but we also want to bring new energy, right?
With all of the tasks and stress of putting on a successful meeting, we have to consider the elements to create progress; and we are here to help!
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