Tricks of the Trade – DPMs
Collateral Damage: Get Rid of Those Printed Materials
One of my favorite things to (teasingly) make fun of, especially at conferences / exhibit halls because it's so prevalent, are the individuals that freak out when they think they're going to waste their collateral materials. Oh no!!! I printed those materials for everyone to see, but I don't want [...]
Reruns Are a Good Thing
You Heard It Before... But Now It Means Something Else If you are a creature of habit (like we all are) you probably go to many of the same meetings each year. No agenda is ever copied & pasted from year to year, but when you continue to hit [...]
Results with Rapport: The Art of “Mirroring” to Enhance Relationships and Revenue
REPORT TALK vs. RAPPORT TALK You've likely been a part of a practice management and/or marketing presentation discussing how to build a rapport with your patient base. The first time I had given any attention to rapport was in graduate school and understanding the communication theory presented by Dr. [...]
Become a Brand Champion
Having worked with various podiatric providers (from orthoses and lasers to AFOs and emollients), I've come to understand how certain products can become the basis of a thriving podiatry practice; products that the DPM relies on daily to provide optimal care. So, what I wonder is - do they know? [...]
Make that Pre-Meeting Promise
Are you one of those people who is able to get up early in the morning before a work day and go to the gym??? Wow. I applaud you! I am 100% NOT that person - unless I promise someone I'll meet them at the gym. That commitment to another [...]
Find Meetings with Focus
Have you been struggling to find meetings that really create energy, excitement, or reinvigorate your passion for your profession? It makes sense; there so many meetings to choose from and it's hard to know which one(s) will result in an experience that truly impacts your practice. With that, I challenge [...]