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Category: Tricks of the Trade – DPMs

Trade Secrets: Marketing

Christina Mason September 22, 2025 No Comments
So today the Inspiration Fairy (henceforth known as Little Miss Moxie) struck while I was catching up on a session from INBOUND, HubSpot’s Marketing and Sales Conference. Jay Schwedelson’s talk…
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Be a Disco Ball

Christina Mason September 19, 2025 No Comments
A friend told me recently that a disco ball is just a million broken pieces put back together to create something beautiful for the betterment of everyone in its orbit.…
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What’s Been Keeping Ann up at Night

Christina Mason September 19, 2025 No Comments
Like I said, this is my busy season… Last week I was in San Francisco to help execute the Balance Health Physician Education Conference, for which I designed the program…
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Work Guilt? I don’t know her.

Christina Mason August 24, 2025 No Comments
Let’s get something straight: everyone’s priorities are different and no one gets to decide yours but you. I’ve never been the Mom who wants to build Legos for six hours…
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AI AI AI Caramba!

Christina Mason August 9, 2025 No Comments
You know those people who are afraid their phone is listening to them, their computer is watching them, and “Big Brother” is everywhere just waiting for his chance? I sure…
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Trade Secrets for YOU!

Christina Mason August 1, 2025 No Comments
On Marketing… Back in May, I attended an online Storybrand summit. Last week, I was searching for inspiration and I took a look at my notes from the event. Now,…
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Trade Secrets for Everyone

Christina Mason July 15, 2025 No Comments
A Bit of Genius from the Archives: The Importance of Rapport and Brand Building with Dr. Alton Johnson Whether you like it or not, how patients, colleagues, and even future…
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Marketing Trade Secrets + AI AI AI

Christina Mason June 30, 2025 No Comments
For the past 90 days I’ve been testing all kinds of elements of my email marketing. I’ve used email subject line “secrets” I heard about, tested various send days and…
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