We've often recommended to avoid the copy/paste method when it comes to your tradeshow strategy; and we still do! However, I've also seen and/or been a part of teams that switch up their strategies every so often even when it doesn't seem to make a difference in the outcome. What [...]
Earlier this year I wrote an article about experiencing imposter syndrome. If you missed it, you can check it out by clicking here. The article was great, if I do say so myself (and I do!); however, it lacked a solution to overcoming this inevitable feeling. Now that I am [...]
In August's newsletter, Ann and I wrote a Meeting Planner tip that focused on the way we view competition. If you didn't see it - you can check it out by clicking here: https://podiatrymeetings.com/2022/08/30/what-are-you-competing-for/ One of the comments I hear regularly about whether or not an exhibitor should attend a [...]
Sarah Breymeier Earlier this month, Ann and I brainstormed with our exhibitor family about new ideas for "show specials." It's a staple in the tradeshow game, but it seems to have lost its luster. Show special becomes so expected that physicians know they can likely extend the savings into the [...]
Ann Dosen Sarah and I have spoken with many companies recently that are redesigning their exhibit hall display. This is a great way to shake things up and test new concepts. Plus - a new setup and graphics will grab the attention of attendees in the exhibit hall. Here are [...]
Ann Dosen During this round of Experienced Exhibitor Mastermind sessions, one of the questions we asked was, "When deciding which shows to go to for the year, do you consider whether your competition will be there?" I'm happy to report that the companies we spoke with this time all said [...]
Sarah Breymeier If you have downtown during a meeting... guess what, no more! From now on when you are not busy selling and schmoozing, you are going to utilize the time to showcase your products in a way that you can't when you're at home! When you're at a meeting [...]
Ann Dosen Does everyone keep asking for a "show special" and your company doesn't offer one because of compliance or another reason? If you can't offer a show special, here are a few ideas you can offer to DPMs at the show. Offer a supplement or resource as added value [...]
Sarah Breymeier I am definitely a believer in "different strokes for different folks," however there is a single truth that we must all accept as podiatric vendors... WE ARE IN SALES! You probably already knew that, right? Then, I will be honest when I say I cannot accept it if [...]
Sarah Breymeier These last few months have been amazing in regard to career growth. You may know that outside of PodiatryMeetings.com, Ann and I each run our own individual businesses; and right now all of them are growing and thriving. Great news, right? I thought so too, until I was [...]
