The Experienced Exhibitor
Read previous issues of the Experienced Exhibitor by clicking the issue below.
March 2022 – coming soon!
Check out the individual “Buzz” reports below:
Sales & Marketing Buzz
Our Favorite Design Tools for Marketers
Last year, we hosted an event for physicians called PodiatryExpo. During the Expo, one of the segments was a 3-part [...]
Exhibitor Workshop Recap | May 2023
Back in February at the FPMA SAM conference, we hosted an Experienced Exhibitor Workshop in the Exhibit Hall. We [...]
Make Your Program Ads More Effective | Nov 2022
At all the conferences I’ve attended in 2022, I’ve made a point to take a good look at the program [...]
Statistics & Logistics Buzz
Did you know?
Which state has the highest number of podiatrists? If you guessed Florida, you're right! When considering your next target area [...]
Stats Buzz – Poll Results
Last month, we asked you and your peers how many podiatry conferences do you plan on exhibiting at in person [...]
Logistics & Statistics Buzz | Trim the Fat | Nov. 2021
Article written by Ann Dosen We’re entering a new era for trade shows, aren’t we? When all conferences were cancelled [...]
Mindset & Motivation Buzz
CHECK THIS OUT: A podcast I just discovered
Ann Dosen You know I love podcasts. I recently found a new one I've been listening to non-stop... “The Art [...]
READ THIS: The One Thing by Gary Keller
Ann Dosen Lately, I've been feeling overwhelmed. Can you relate? I recently finished the book The One Thing and it [...]
I just found out “Imposter Syndrome” is a real thing.
Written by Ann Dosen According to Harvard Business Review, "imposter syndrome" is loosely defined as doubting your abilities and feeling [...]
Fun Stuff Buzz
What We’re Up To | March 2021
What we’re reading, listening to, working on… Hi, I’m Ann! I’m a South Carolina homeschooling mom of two boys. [...]
Travel Buzz | February 2021
Effective January 26, 2021, the CDC will require all air passengers entering the United States (including US citizens and [...]
Guest Exhibitor Buzz | February 2021
Provided by Experienced Exhibitor: Nick Adkins, Forward Motion Medical “With last year behind us, we exhibitors need to be [...]
Tricks of the Trade for Vendors
Published in our monthly newsletters
MARKETING MASTERY
EMAIL ANXIETY I'm always relatively surprised when I find out how many companies I have known for several years do [...]
SALES SWAGGER
TOOL TIME - PLEASE SHARE WITH ME I was recently reflecting on the fact that I'm legitimately starting to feel [...]
CONQUERING CONFERENCES; SMALL BUT MIGHTY
Remember this ad? (https://files.constantcontact.com/7c46d117701/ddbfce09-1629-44f4-b336-b9c53e9c89f9.jpg?rdr=true) It's a great example showcasing why bigger is not always better; or that a small space [...]
SALES SWAGGER; FRIENDS WITH BENEFITS
Heeeeeyyyyy now.... what did you think this article was going to be about? It's not that. Instead, I want to [...]
MARKETING MASTERY; TOSS THE TRINKETS
This tip could also go into the "Conquering Conferences" section of this month's vendor newsletter, but ultimately it's a marketer's [...]
SALES SWAGGER; MORE SLIDES PLEASE
... said no one ever. However, in my personal experience, preparing more content creates confidence. If you are in a [...]