The Experienced Exhibitor
Read previous issues of the Experienced Exhibitor by clicking the issue below.
March 2022 – coming soon!
Check out the individual “Buzz” reports below:
Sales & Marketing Buzz
A word about booth display design
Ann Dosen Sarah and I have spoken with many companies recently that are redesigning their exhibit hall display. This is [...]
We tested the effectiveness of traditional mailer campaigns. Here’s what we learned.
Ann Dosen In July we had the idea to test the effectiveness of traditional mailer campaigns. We figured the data [...]
Wondering what information to share during your pre-conference campaign? Here’s an idea.
Ann Dosen Do you have a physician expert or key opinion leader working with your company? Will they be attending [...]
Statistics & Logistics Buzz
Logistics Buzz and Vendor Download | April 2021
Finally, we’re looking at a return of trade shows and conferences, many are 100% in-person. It’s been a while since [...]
Processes and Protocols | March 2021
Over the last year we've made the transition from putting sales reps on planes to visit DPMs across the [...]
Metrics from Virtual Events | February 2021
We recently had the opportunity to design and implement the Virtual Exhibit Hall for the Florida Podiatric Medical Association’s [...]
Mindset & Motivation Buzz
The Man in the Arena
Ann Dosen I am repeatedly inspired by this passage from a speech given by Theodore Roosevelt in 1910. The speech [...]
Mindset Buzz | 2022 is coming… are you ready? | Dec. 2021
Mindset Buzz | 2022 is coming... are you ready? | Dec. 2021 Article written by Ann Dosen I don’t know [...]
Mindset Buzz | April 2021
Over the course of the last year, we have been forced to learn new ways of doing business; and conferences [...]
Fun Stuff Buzz
Tricks of the Trade for Vendors
Published in our monthly newsletters
CONQUERING CONFERENCES; LET THE TIME-SUCKING WHALES SWIM BY
I don't know what your company calls the "BIG ACCOUNTS," but I used to work for a company that called [...]
MARKETING MASTERY; CO-CREATING CONTENT
Earlier this year, I had provided some tips about tapping into the power of your Brand Champions - those DPMs [...]
SALES SWAGGER; GET LOCAL
For most of us who have been in the podiatry game a long time, we know that having conversations with [...]
CONQUERING CONFERENCES, THE HORRORS OF HOVERING
Clearly I love alliteration..... ANYWAY. People used to be shocked when they learned that the number one fear among people [...]
MY 10 PAGES, Random reflections from what we’re currently reading.
CONTINUED... THE GOAL IS IRRELEVANT Last month, I shared my thoughts regarding goals. I know I said they were irrelevant, [...]
MARKETING MASTERY, THEIR SUCCESS IS YOUR SUCCESS
Being in a business that does not sell directly to the end-user is quite a different playing field than working [...]