The Experienced Exhibitor
Read previous issues of the Experienced Exhibitor by clicking the issue below.
March 2022 – coming soon!
Check out the individual “Buzz” reports below:
Sales & Marketing Buzz
A word about booth display design
Ann Dosen Sarah and I have spoken with many companies recently that are redesigning their exhibit hall display. This is [...]
We tested the effectiveness of traditional mailer campaigns. Here’s what we learned.
Ann Dosen In July we had the idea to test the effectiveness of traditional mailer campaigns. We figured the data [...]
Wondering what information to share during your pre-conference campaign? Here’s an idea.
Ann Dosen Do you have a physician expert or key opinion leader working with your company? Will they be attending [...]
Statistics & Logistics Buzz
Logistics Buzz and Vendor Download | April 2021
Finally, we’re looking at a return of trade shows and conferences, many are 100% in-person. It’s been a while since [...]
Processes and Protocols | March 2021
Over the last year we've made the transition from putting sales reps on planes to visit DPMs across the [...]
Metrics from Virtual Events | February 2021
We recently had the opportunity to design and implement the Virtual Exhibit Hall for the Florida Podiatric Medical Association’s [...]
Mindset & Motivation Buzz
The Man in the Arena
Ann Dosen I am repeatedly inspired by this passage from a speech given by Theodore Roosevelt in 1910. The speech [...]
Mindset Buzz | 2022 is coming… are you ready? | Dec. 2021
Mindset Buzz | 2022 is coming... are you ready? | Dec. 2021 Article written by Ann Dosen I don’t know [...]
Mindset Buzz | April 2021
Over the course of the last year, we have been forced to learn new ways of doing business; and conferences [...]
Fun Stuff Buzz
Tricks of the Trade for Vendors
Published in our monthly newsletters
FOR EXHIBITORS
The Center for Exhibition Industry Research (CEIR) has released the first report in its series, Maximizing Attendee and Exhibitor Engagement [...]
AI AI AI Caramba
AI is everywhere. While I won’t say it’s a solution for everything, it is a tool that can save time [...]
Brief Etiquette Reminder
TRICKS OF THE TRADE Quick Tips for Exhibitors Brief Etiquette Reminder Last weekend I did something I haven't done for [...]
TRICKS OF THE TRADE, Quick Tips for Exhibitors
Victory via Vulnerability Sarah Breymeier I was browsing through the latest issue of EXHIBITOR Magazine and stopped when I saw [...]
MARKETING MASTERY
EMAIL ANXIETY I'm always relatively surprised when I find out how many companies I have known for several years do [...]
SALES SWAGGER
TOOL TIME - PLEASE SHARE WITH ME I was recently reflecting on the fact that I'm legitimately starting to feel [...]