The Experienced Exhibitor
Read previous issues of the Experienced Exhibitor by clicking the issue below.
March 2022 – coming soon!
Check out the individual “Buzz” reports below:
Sales & Marketing Buzz
Make Your Program Ads More Effective | Nov 2022
At all the conferences I’ve attended in 2022, I’ve made a point to take a good look at the program [...]
A word about booth display design
Ann Dosen Sarah and I have spoken with many companies recently that are redesigning their exhibit hall display. This is [...]
We tested the effectiveness of traditional mailer campaigns. Here’s what we learned.
Ann Dosen In July we had the idea to test the effectiveness of traditional mailer campaigns. We figured the data [...]
Statistics & Logistics Buzz
Stats Buzz – Poll Results
Last month, we asked you and your peers how many podiatry conferences do you plan on exhibiting at in person [...]
Logistics & Statistics Buzz | Trim the Fat | Nov. 2021
Article written by Ann Dosen We’re entering a new era for trade shows, aren’t we? When all conferences were cancelled [...]
Logistics Buzz and Vendor Download | April 2021
Finally, we’re looking at a return of trade shows and conferences, many are 100% in-person. It’s been a while since [...]
Mindset & Motivation Buzz
CHECK THIS OUT: A podcast I just discovered
Ann Dosen You know I love podcasts. I recently found a new one I've been listening to non-stop... “The Art [...]
READ THIS: The One Thing by Gary Keller
Ann Dosen Lately, I've been feeling overwhelmed. Can you relate? I recently finished the book The One Thing and it [...]
I just found out “Imposter Syndrome” is a real thing.
Written by Ann Dosen According to Harvard Business Review, "imposter syndrome" is loosely defined as doubting your abilities and feeling [...]
Fun Stuff Buzz
What We’re Up To | March 2021
What we’re reading, listening to, working on… Hi, I’m Ann! I’m a South Carolina homeschooling mom of two boys. [...]
Travel Buzz | February 2021
Effective January 26, 2021, the CDC will require all air passengers entering the United States (including US citizens and [...]
Guest Exhibitor Buzz | February 2021
Provided by Experienced Exhibitor: Nick Adkins, Forward Motion Medical “With last year behind us, we exhibitors need to be [...]
Tricks of the Trade for Vendors
Published in our monthly newsletters
MARKETING MASTERY; TOSS THE TRINKETS
This tip could also go into the "Conquering Conferences" section of this month's vendor newsletter, but ultimately it's a marketer's [...]
SALES SWAGGER; MORE SLIDES PLEASE
... said no one ever. However, in my personal experience, preparing more content creates confidence. If you are in a [...]
CONQUERING CONFERENCES; LET THE TIME-SUCKING WHALES SWIM BY
I don't know what your company calls the "BIG ACCOUNTS," but I used to work for a company that called [...]
MARKETING MASTERY; CO-CREATING CONTENT
Earlier this year, I had provided some tips about tapping into the power of your Brand Champions - those DPMs [...]
SALES SWAGGER; GET LOCAL
For most of us who have been in the podiatry game a long time, we know that having conversations with [...]
CONQUERING CONFERENCES, THE HORRORS OF HOVERING
Clearly I love alliteration..... ANYWAY. People used to be shocked when they learned that the number one fear among people [...]