Tricks of the Trade – Vendors
RECOGNIZING YOUR A-TEAM
I have my guilty pleasures, like we all do, and this weekend I binged a show on Netflix called, "Buying Beverly Hills." I'm not going to get into the premise, but the point is, one of the episodes showcased a perfect example of a concept I had been thinking about. [...]
SALES SWAGGER, KEY SUCCESS FACTOR: SELF AWARENESS
Have you ever met someone who genuinely believes they are good at sales, only to think to yourself, "You're not good at sales, you just like to talk a lot." On the other hand, there are individuals who are actually very strong at communicating with people, but they are a [...]
The Furniture Store is Going Out of Business… Again.
You've seen this store... we all have one in our town or nearby... The show specials on the exhibit hall floor sometimes have the same vibe; mostly because they never stick to the expiration date. Basically, docs know they can usually get away with waiting to place an order [...]
The Goal is Irrelevant
Right now I am technically not reading, but listening to a book with Audible called, Atomic Habits by James Clear. I am only a few chapters deep, but one topic discussed that reminded me of the way we can approach the sales process; it also gave me a flashback to [...]
Leaders, Get in the Trenches
In the Daily Stoic podcast on February 17th, host Ryan Holliday discusses the notion of imperial rulers and he said something that made a lot of sense to me about ancient stoic, Seneca. “One thing I take that’s clear though from all these stoic’s lives is that they were involved. [...]
Collaborating with DPMs: Case Studies and Community
Last month, I started this with "DPMs: The Resource that's Been there the Whole Time." Check it out here because it is a prequel to the content below: https://podiatrymeetings.com/2024/01/20/marketing-mastery-dpms-the-resource-thats-been-there-the-whole-time/ CASE STUDIES: LESS FLUFF & MORE EVIDENCE Often marketing materials consists of a short list of reasons why your product or service [...]