Tricks of the Trade – Vendors

In the Daily Stoic podcast on February 17th, host Ryan Holliday discusses the notion of imperial rulers and he said something that made a lot of sense to me about ancient stoic, Seneca. “One thing I take that’s clear though from all these stoic’s lives is that they were involved. [...]

Last month, I started this with "DPMs: The Resource that's Been there the Whole Time." Check it out here because it is a prequel to the content below: https://podiatrymeetings.com/2024/01/20/marketing-mastery-dpms-the-resource-thats-been-there-the-whole-time/ CASE STUDIES: LESS FLUFF & MORE EVIDENCE Often marketing materials consists of a short list of reasons why your product or service [...]

ALWAYS BE CLOSING. If you're in sales and you don't know the ABCs of sales or "coffee's for closers," do yourself a favor and watch the epic Alec Baldwin scene in "Glengarry Glen Ross." If you took the time to do that just now... inspiring, right? Yikes. However, we all know [...]

Making your booth the talk of the tradeshow doesn't have to be difficult or expensive! Last week Ann and I were at the FPMA SAM Conference and the theme was MARDI GRAS! As soon as we heard that, we knew we were going to have some fun! We haven't [...]

You know who they are - those DPMs that just LOVE everything you say and do. You find yourself saying, "I wish every DPM was like that." Well, that's not ever going to happen - but we can still use some marketing mastery to recruit more of those DPM [...]

RAPPORT - JUST ANOTHER BUZZ WORD. You've likely read about or been in a sales training session when the concept of "building a rapport" with your client(s) comes up. For me, the term "rapport" is thrown around as loosely as "I love you." Creating and maintaining rapport with your [...]