Tricks of the Trade – Vendors
On-Site Communication Strategy
Last month at SAM we held an Experienced Exhibitor Workshop that was packed with information. We do plan on sharing it all with you... but here's a chunk focused on pre-show communication that you can sink your teeth in to for now. Did you miss the pre-show communication tip last [...]
Pre-Show Communication Strategy
February 2023 at SAM we held an Experienced Exhibitor Workshop that was packed with information. We do plan on sharing it all with you... but here's a chunk focused on pre-show communication that you can sink your teeth in to for now. Communication strategy is a LOT to digest... so [...]
The Answers Lie Within
This week at SAM we are going to be putting on an Experienced Exhibitor Workshop with the main focus centering around Choosing The "Right" Conferences. As I've been preparing for the workshop, it became very clear that there is no perfect list of meetings for everyone. In fact, when Ann [...]
Monthly Quick Poll – Feedback from Young Physicians
This year, one of the most common threads in our conversations with both exhibitors and meeting planners is that they don't know how to reach young physicians. Well, we wanted to do our best to help with a young physician survey that we posted on our website the entire year. [...]
Changing for the Sake of Changing
We've often recommended to avoid the copy/paste method when it comes to your tradeshow strategy; and we still do! However, I've also seen and/or been a part of teams that switch up their strategies every so often even when it doesn't seem to make a difference in the outcome. What [...]
How to Conquer Imposter Syndrome
Earlier this year I wrote an article about experiencing imposter syndrome. If you missed it, you can check it out by clicking here. The article was great, if I do say so myself (and I do!); however, it lacked a solution to overcoming this inevitable feeling. Now that I am [...]