Tricks of the Trade – Vendors
FOR EXHIBITORS
I recently came across a sponsored LinkedIn post that really resonated with me. It posed the question, “What if Nike advertised like a B2B company?”—showcasing mock Nike ads focused purely on product features instead of the brand’s iconic storytelling. It’s a stark reminder that compelling narratives often outshine feature-heavy pitches. [...]
Using AI to Save Time
Over the past six weeks, I've challenged myself to use ChatGPT and other AI tools in any way I can think of to explore how to best use the power of AI. Recently, a friend posted on FaceBook about some health issues she has been facing. Now, I am absolutely [...]
Maximizing Content Creation: How to Use YouTubeDigest to Repurpose Videos
Creating engaging, high-quality content is a cornerstone of digital marketing, but consistently producing fresh material can be time-intensive and frankly - overwhelming. Enter YouTubeDigest, a powerful tool designed to help regular people like you and me transform a single YouTube video into multiple pieces of content. As a busy podiatrist [...]
How do you decide whether to return to a conference trade show?
As an exhibitor at podiatric conferences, one of the most critical decisions you'll face is whether to return to the show. With your brand, competitive positioning, and ROI on the line, this decision carries significant weight. So, here are some thoughts on how to approach this question thoughtfully and strategically... [...]
FOR EXHIBITORS
The Center for Exhibition Industry Research (CEIR) has released the first report in its series, Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor, which outlines effective strategies for exhibitors to enhance engagement. According to survey data, attendees prioritize interactions with booth staff, networking, and experiencing products firsthand. The report [...]
AI AI AI Caramba
AI is everywhere. While I won’t say it’s a solution for everything, it is a tool that can save time and assist with all kinds of different tasks. It’s overwhelming. I’m learning more and more about it every day, as I’m sure you are too. Each month, I plan to [...]