Last month at SAM we held an Experienced Exhibitor Workshop that was packed with information. We do plan on sharing it all with you... but here's a chunk focused on pre-show communication that you can sink your teeth in to for now. Did you miss the pre-show communication tip last [...]
February 2023 at SAM we held an Experienced Exhibitor Workshop that was packed with information. We do plan on sharing it all with you... but here's a chunk focused on pre-show communication that you can sink your teeth in to for now. Communication strategy is a LOT to digest... so [...]
This week at SAM we are going to be putting on an Experienced Exhibitor Workshop with the main focus centering around Choosing The "Right" Conferences. As I've been preparing for the workshop, it became very clear that there is no perfect list of meetings for everyone. In fact, when Ann [...]
This year, one of the most common threads in our conversations with both exhibitors and meeting planners is that they don't know how to reach young physicians. Well, we wanted to do our best to help with a young physician survey that we posted on our website the entire year. [...]
We've often recommended to avoid the copy/paste method when it comes to your tradeshow strategy; and we still do! However, I've also seen and/or been a part of teams that switch up their strategies every so often even when it doesn't seem to make a difference in the outcome. What [...]
Earlier this year I wrote an article about experiencing imposter syndrome. If you missed it, you can check it out by clicking here. The article was great, if I do say so myself (and I do!); however, it lacked a solution to overcoming this inevitable feeling. Now that I am [...]
In August's newsletter, Ann and I wrote a Meeting Planner tip that focused on the way we view competition. If you didn't see it - you can check it out by clicking here: https://podiatrymeetings.com/2022/08/30/what-are-you-competing-for/ One of the comments I hear regularly about whether or not an exhibitor should attend a [...]
Sarah Breymeier Earlier this month, Ann and I brainstormed with our exhibitor family about new ideas for "show specials." It's a staple in the tradeshow game, but it seems to have lost its luster. Show special becomes so expected that physicians know they can likely extend the savings into the [...]
Ann Dosen Sarah and I have spoken with many companies recently that are redesigning their exhibit hall display. This is a great way to shake things up and test new concepts. Plus - a new setup and graphics will grab the attention of attendees in the exhibit hall. Here are [...]
Ann Dosen During this round of Experienced Exhibitor Mastermind sessions, one of the questions we asked was, "When deciding which shows to go to for the year, do you consider whether your competition will be there?" I'm happy to report that the companies we spoke with this time all said [...]
