Tricks of the Trade – Meeting Planners2021-02-12T16:25:05-05:00

Tricks of the Trade – Meeting Planners

Marketing Trade Secrets: AI Tool to Get Clear on Who You Are

I’ve been asked many times lately, “What exactly is PodiatryMeetings.com? What do you do? What marketing services do you offer?” It’s not a simple answer—because we do a lot. Our claim to fame is the most comprehensive podiatry event calendar out there, but we also host webinars, offer resources and [...]

May 20th, 2025|Categories: Tricks of the Trade - DPMs, Tricks of the Trade - Meetings, Tricks of the Trade - Vendors|Comments Off on Marketing Trade Secrets: AI Tool to Get Clear on Who You Are

Marketing Metrics Tracker (as promised): Keep it Simple, Track Everything

Back in my April newsletter, I made a big deal about tracking marketing metrics—and how every channel, even the underachievers, plays a role in the bigger picture. I promised to share a spreadsheet to help you stay on top of it all. Well... it's here. Now, full disclosure: I went [...]

May 20th, 2025|Categories: Tricks of the Trade - DPMs, Tricks of the Trade - Meetings, Tricks of the Trade - Vendors|Comments Off on Marketing Metrics Tracker (as promised): Keep it Simple, Track Everything

Marketing Metrics

Lately I have found myself involved in many conversations about marketing. Whether it’s with DPMs on a webinar or follow-up chat or with vendors launching new products, I answer the same question over and over - what works? What’s worth my time and money? My canned response is always, “You [...]

April 20th, 2025|Categories: Tricks of the Trade - DPMs, Tricks of the Trade - Meetings, Tricks of the Trade - Vendors|Comments Off on Marketing Metrics

AI AI AI Caramba, Avoid Being Too AI Obvious

Avoid Being Too AI Obvious Ann Dosen By now you've had a chance to use ChatGPT (or a different AI model) to write something for you. Maybe it's a blog article, or an email, or a social media post. You may even be able to recognize social media posts that [...]

March 20th, 2025|Categories: Tricks of the Trade - DPMs, Tricks of the Trade - Meetings, Tricks of the Trade - Vendors|Comments Off on AI AI AI Caramba, Avoid Being Too AI Obvious

Rethinking Sponsored Happy Hours: More Than Just Extra Revenue

For years, I saw sponsored happy hours and dinners as a nice bonus—extra sponsorship dollars without eating into valuable CECH hours. But recently, I’ve realized they’re so much more than that. As conference planners, we need to work more closely with sponsors to create unforgettable, well-attended happy hours. Why? Because [...]

February 20th, 2025|Categories: Tricks of the Trade - Meetings|Comments Off on Rethinking Sponsored Happy Hours: More Than Just Extra Revenue
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