Tricks of the Trade – Meeting Planners

When Ann and I launched podiatrymeetings.com, the initial concept was to create an unbiased source of meeting feedback from both DPMs and exhibitors so we would be better educated in choosing the "right" meetings for continued education and company growth. Hence, we love a strong survey. In the article shared [...]

Last month I shared an article with you: HCPs Weigh In on What Draws Them to Conferences https://www.meetingsnet.com/medical-pharma-meetings/hcps-weigh-what-draws-them-conferences It still continues to evoke areas that are worthy of discussion. I was particularly interested in the statistics regarding online continued education vs. in-person. What was found is that when it comes [...]

Nostalgia; everybody loves it! An article in techtarget.com describes Nostalgia Marketing as: "In marketing, tapping into nostalgia means associating a product, service or brand with memories from the past to establish an emotional bond." If you're looking for a unique idea to add to your next meeting/event, consider something that [...]

We can't say it enough... and we all know it... 2020 changed everything. Online learning, while always available, became standard and the benefits have stuck with DPMs. However, we know that when attendees experience a meeting in person, they are engaged in a much richer experience. As we continue to [...]

I'm going to be 100% honest... the poster area of an exhibit hall is one that I just don't have much to say about. The only thing I can say I know about the posters is that most exhibitors find no value in being near them. I'm going to cut [...]

LET'S ALL WIN WITH A FEW FREEBIES If you've read my previous articles, you know that I start a lot of these the same way; by beating a dead horse that is one of a few foundational challenges for every meeting. So I'm going to do it again... Costs. Costs [...]