Tricks of the Trade – Meeting Planners

I know we have said this before but we are saying it again because it is, by far, the #1 leading cause of disgruntled exhibitors. No, it’s not the food (although that’s important!). Please, I beg of you, do not inflate your attendee numbers by adding staff and speakers to [...]

Sarah Breymeier If you've gotten this far, you've likely noticed that the theme for this month's tips is customer loyalty. I don't think I've ever seen a more critical time where this comes into play for meetings. I hate beating a dead horse, but I'll say it again - the [...]

In August we hosted our 2nd PodiatryExpo. This event was jam-packed with tips and tricks for DPMs to "Find Their Path and Implement Their Vision." Plus, one of the most exciting areas of content that we created was called the "No Experience Marketing Workshop". This was a collection of presentation [...]

Spill It Sarah... Let's chat about competition. We've been taught that the word "competition" is closely related to "enemy" or "foe." Then there are the inspirational quotes like, "you are your only competition," or "our competitors bring out the best in us." So as I continue, we can keep [...]

Sarah Breymeier Organizing a meeting from start to finish is a task that many would simply not be cut out to do - IT. IS. TOUGH. I'm not going to belabor all of the tasks that must be diligently fulfilled (you already know what they are), but what I do [...]

Over the last several weeks, we have had several focus groups with our industry's vendors/exhibitors in our Experienced Exhibitor Mastermind. So much useful information came to the forefront that will allow us to share with meeting planners and organizers to make events more "fruitful" for all parties. MEETING PLANNERS - [...]