Tricks of the Trade – Vendors

Ann Dosen Sarah and I believe that marketing dollars are never wasted. The difference is, sometimes you pay for impact and sales, other times you pay for lessons. I'm giving Sarah the credit for that genius line; it sounds like something she would say. Marketing is more art than science. [...]

Ann Dosen Have you paid way too much money to sponsor a speaker at a conference or virtually? If so, you know the challenges you face to put “butts in seats” or get attendees to actually show up live online. Sarah and I host sponsored webinar sessions almost every week [...]

Sarah Breymeier We all know how tough it is to make a sale on an exhibit hall floor... but remember that sales aren't the only stat that counts when it comes to conversions. A conversion could be something as simple as "closing" on acquiring an email address. Ultimately, though, we [...]

Sarah Breymeier Over the course of the last year, we have been forced to learn new ways of doing business; and conferences have been one of the biggest adjustments. As someone who prides herself on continual growth and learning, preaching the necessity to adapt and survive has been relatively natural [...]

Ann Dosen It's just about the end of Q1 2022. How are you doing? How is your company doing? How are your salespeople doing? How have shows been for you? Recently when Sarah and I have been on the road we've noticed a shift in the attitudes of our fellow [...]

Ann Dosen Podiatry is a very special industry. Many, if not most, of the podiatric vendors are small businesses. Being a small business in a specialized industry has many advantages but also [results in, experiences] unique struggles. One topic we find ourselves discussing with our vendor colleagues is, “what conferences [...]