Tricks of the Trade – DPMs
Is Mobile X-Ray the Right Fit For Your Practice?
Rethinking In-House Imaging Adding in‑house X‑ray sounds great until you realize it means costly equipment, radiation shielding, and room you don’t have. For podiatry, orthopedic, and dental offices, those limitations can quickly turn opportunity into obstacle. Instead, mobile and handheld X‑ray offers a smarter, scalable alternative—so you get high‑quality [...]
Confessions of the Chief Everything Officer: Power Of Champions
Remember last week when I told you I started reading a new book? You must be on the edge of your seat so I’ll give you an update: I’m still reading it. It hasn’t been relegated to the ghost town of books I never finished on my nightstand. I’m about [...]
Inside PodiatryMeetings.com: From the Desk of Miss Ann-Tastic
One of my favorite podcasters and online marketers, Pat Flynn, just released a new book called Lean Learning and I started reading it today. I’m only on Chapter One so I make no promises about when or if I’ll actually complete it (shout out to all the half-read books piled [...]
Trade Secrets for Attendees Who Hate Small Talk: Networking Without Being Awkward
You want honesty? I’ve been to a lot of conferences, and even though I am the face of PodiatryMeetings.com and you might see me seemingly at ease talking to anyone, I am channeling my best “fake it ‘til you make it.” I read somewhere recently that in-person event attendance has [...]
Marketing Trade Secrets: AI Tool to Get Clear on Who You Are
I’ve been asked many times lately, “What exactly is PodiatryMeetings.com? What do you do? What marketing services do you offer?” It’s not a simple answer—because we do a lot. Our claim to fame is the most comprehensive podiatry event calendar out there, but we also host webinars, offer resources and [...]
Marketing Metrics Tracker (as promised): Keep it Simple, Track Everything
Back in my April newsletter, I made a big deal about tracking marketing metrics—and how every channel, even the underachievers, plays a role in the bigger picture. I promised to share a spreadsheet to help you stay on top of it all. Well... it's here. Now, full disclosure: I went [...]