Tricks of the Trade – Vendors2021-02-12T16:20:24-05:00

Tricks of the Trade – Vendors

AI Makes Healthcare 75% More Efficient – Here’s How!

I’m sharing this video because AI is flipping the script on healthcare, and I’m all about tools that make life easier for both doctors and patients. The potential to streamline workflows, improve care, and boost efficiency—without losing the human touch—has me seriously excited about what’s next in the industry! https://youtu.be/OzgD9AkxDDY?si=hsQnwU3f9Lp11a1H [...]

January 20th, 2025|Categories: Tricks of the Trade - DPMs, Tricks of the Trade - Meetings, Tricks of the Trade - Vendors|Comments Off on AI Makes Healthcare 75% More Efficient – Here’s How!

The Truth About Being “Stuck” – It’s Not What You Think

I recently listened to a podcast episode with Amy Porterfield interviewing Mel Robbins about her new book, “The Let Them Theory.” (Online Marketing Made Easy podcast episode #744) In addition to reminding me that I need to read this book immediately, the part that really spoke to me was when [...]

January 20th, 2025|Categories: Tricks of the Trade - DPMs, Tricks of the Trade - Meetings, Tricks of the Trade - Vendors|Comments Off on The Truth About Being “Stuck” – It’s Not What You Think

FOR EXHIBITORS

I recently came across a sponsored LinkedIn post that really resonated with me. It posed the question, “What if Nike advertised like a B2B company?”—showcasing mock Nike ads focused purely on product features instead of the brand’s iconic storytelling. It’s a stark reminder that compelling narratives often outshine feature-heavy pitches. [...]

December 20th, 2024|Categories: Tricks of the Trade - Vendors|Comments Off on FOR EXHIBITORS

Maximizing Content Creation: How to Use YouTubeDigest to Repurpose Videos

Creating engaging, high-quality content is a cornerstone of digital marketing, but consistently producing fresh material can be time-intensive and frankly - overwhelming. Enter YouTubeDigest, a powerful tool designed to help regular people like you and me transform a single YouTube video into multiple pieces of content. As a busy podiatrist [...]

How do you decide whether to return to a conference trade show?

As an exhibitor at podiatric conferences, one of the most critical decisions you'll face is whether to return to the show. With your brand, competitive positioning, and ROI on the line, this decision carries significant weight. So, here are some thoughts on how to approach this question thoughtfully and strategically... [...]

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