Tricks of the Trade – Vendors

TRICKS OF THE TRADE Quick Tips for Exhibitors Brief Etiquette Reminder Last weekend I did something I haven't done for a while - I exhibited at a meeting representing The Remy Class IV Laser! Shout out to the team at AAPSM for putting on a high-energy and well-organized event!! Every [...]

Victory via Vulnerability Sarah Breymeier I was browsing through the latest issue of EXHIBITOR Magazine and stopped when I saw the picture below.... https://files.constantcontact.com/7c46d117701/4d9cab77-e0ba-4b62-9246-99c241afac88.jpg?rdr=true It got me thinking about something - something that wasn't intended by the article, but got me thinking nonetheless. WHAT IF WE SHOWCASED OUR FAILURES AT [...]

EMAIL ANXIETY I'm always relatively surprised when I find out how many companies I have known for several years do not have an email marketing program in place; especially when we serve such a unique, niche audience - DPMs. Typing out an entire article about the ins-and-outs of getting an [...]

TOOL TIME - PLEASE SHARE WITH ME I was recently reflecting on the fact that I'm legitimately starting to feel like one of the "old" people at work (granted I work by myself in my home, so technically I am the youngest person in the office still). In fact, last [...]

Remember this ad? (https://files.constantcontact.com/7c46d117701/ddbfce09-1629-44f4-b336-b9c53e9c89f9.jpg?rdr=true) It's a great example showcasing why bigger is not always better; or that a small space can't be eye catching. Usually the biggest space that we have to exhibit in is a 10x10 booth; other times we only have the small area surrounding a 6' table. [...]

Heeeeeyyyyy now.... what did you think this article was going to be about? It's not that. Instead, I want to talk about finding your perfect referral partner and utilizing each other's network to strengthen the other - a true mutually beneficial working relationship. Take a moment to think about the [...]