Tricks of the Trade – Vendors

This tip could also go into the "Conquering Conferences" section of this month's vendor newsletter, but ultimately it's a marketer's job to determine what strategies should be utilized at meetings to attract foot traffic to the booth. Earlier this year, I read an article in EXHIBITOR MAGAZINE titled, "Swag is [...]

... said no one ever. However, in my personal experience, preparing more content creates confidence. If you are in a sales position where you are asked to give presentations to your prospects, your team members, or other members of your company/organization, it is likely there's always a bit of nervousness [...]

I don't know what your company calls the "BIG ACCOUNTS," but I used to work for a company that called them "whales." They weren't necessarily Super Groups, but they definitely had multiple locations and a minimum of six physicians - all with purchasing power (or at least you assume). In [...]

Earlier this year, I had provided some tips about tapping into the power of your Brand Champions - those DPMs who love everything you and your company does for them and provides for their patients. These are extremely valuable relationships; so when there are differences in opinion regarding how certain [...]

For most of us who have been in the podiatry game a long time, we know that having conversations with our friends and family can get frustrating... "Ohhhhhh, do you work with Dr. DownTheStreet?" "Ohhhhhhh, I go to Dr. AcrossTown; what do you think about her?" "Who do you recommend [...]

Clearly I love alliteration..... ANYWAY. People used to be shocked when they learned that the number one fear among people is public speaking. Please note: I don't know if current research shows that this is still accurate. When I taught public speaking at Eastern Illinois University (Charleston, IL) and Midstate [...]