Tricks of the Trade – Vendors
Maximizing Content Creation: How to Use YouTubeDigest to Repurpose Videos
Creating engaging, high-quality content is a cornerstone of digital marketing, but consistently producing fresh material can be time-intensive and frankly - overwhelming. Enter YouTubeDigest, a powerful tool designed to help regular people like you and me transform a single YouTube video into multiple pieces of content. As a busy podiatrist [...]
How do you decide whether to return to a conference trade show?
As an exhibitor at podiatric conferences, one of the most critical decisions you'll face is whether to return to the show. With your brand, competitive positioning, and ROI on the line, this decision carries significant weight. So, here are some thoughts on how to approach this question thoughtfully and strategically... [...]
FOR EXHIBITORS
The Center for Exhibition Industry Research (CEIR) has released the first report in its series, Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor, which outlines effective strategies for exhibitors to enhance engagement. According to survey data, attendees prioritize interactions with booth staff, networking, and experiencing products firsthand. The report [...]
AI AI AI Caramba
AI is everywhere. While I won’t say it’s a solution for everything, it is a tool that can save time and assist with all kinds of different tasks. It’s overwhelming. I’m learning more and more about it every day, as I’m sure you are too. Each month, I plan to [...]
Brief Etiquette Reminder
TRICKS OF THE TRADE Quick Tips for Exhibitors Brief Etiquette Reminder Last weekend I did something I haven't done for a while - I exhibited at a meeting representing The Remy Class IV Laser! Shout out to the team at AAPSM for putting on a high-energy and well-organized event!! Every [...]
TRICKS OF THE TRADE, Quick Tips for Exhibitors
Victory via Vulnerability Sarah Breymeier I was browsing through the latest issue of EXHIBITOR Magazine and stopped when I saw the picture below.... https://files.constantcontact.com/7c46d117701/4d9cab77-e0ba-4b62-9246-99c241afac88.jpg?rdr=true It got me thinking about something - something that wasn't intended by the article, but got me thinking nonetheless. WHAT IF WE SHOWCASED OUR FAILURES AT [...]