TRICKS OF THE TRADE
Our Experience for Your Use
This website was created created and co-founded by us – Sarah Breymeier and Ann Dosen.
Both of us have spent nearly ten years in the podiatry industry, attending dozens upon dozens of podiatric meetings and trade shows.
Therefore, we want to put our experience to good use!
Below are some helpful “tricks of the trade” from us to you… enjoy!
GOOD ADVICE – PLAIN AND SIMPLE.
No matter if you work in the podiatric profession as physician, vendor, or meeting organizer/planner, utilizing the tips and resources supplied below will serve you well!
Increase your Productivity and Without Getting Overwhelmed.
I read this book cover to cover in just a couple of days. It’s been a few years since I read it, but it always stands out as one that I recommend to anyone that wants to continue to achieve. Whether you own a small business (like a podiatry practice or a device company), it’s easy to get overwhelmed with all the things you should be doing.
The Slight Edge provides practical/doable advice to help you set your goals and break down the activities that must take place to achieve those goals – step by step. By doing a little bit every single day, you will see big changes over time. There’s no need to do everything in one day, one week, one month, or even one year.
Do one action item every single day and the result will show itself!
-SARAH
Every day I listen to at least one podcast episode while I’m driving or working out to give me inspiration for the day. There are days when I wake up and don’t want to do a single thing other than catch up on episodes of Outlander, but after listening to one of these podcasts, I know I can take over the world! No matter what your daily life brings you, every single person on the planet will get something out of listening to these individuals.
John Maxwell Leadership Podcast – a weekly podcast from the leadership authority John Maxwell. This podcast focuses on the principles, practices, and process of becoming a transformational leader. Even if leadership is not one of your primary goals, the principles translate to any project or position you are in. I always come away with new motivation or a fresh outlook on a current project. Each episode comes with a downloadable resource to work through.
Online Marketing Made Easy with Amy Porterfield – Amy Porterfield is considered the GIANT in the online marketing space. She is so inspiring to listen to. Her episodes include expert interviews, mini execution plans, and secrets from her product and service launches; all tied together by her mission to make each episode as actionable and profitable as possible. Every episode I listen to of hers gets me thinking about the next big thing I want us to tackle. Her advice is tangible and for real life.
Rise Podcast with Rachel Hollis – hosted by the best-selling author of “Girl, Wash Your Face”, this podcast is a series of conversations with business powerhouses and personal development leaders where each episode provides listeners with tactical, valuable takeaways.
-ANN
TRICKS OF THE TRADE
Tips for DPMs
CHECK OUT OUR LIBRARY OF DPM DOWNLOADS – CLICK HERE!
A Little Reflection Does a Business Good
If you follow this newsletter regularly, you will know that one of my favorite books is The Slight Edge by Jeff Olsen. One of the main points in this text is that even when you experience something, you need to come back to it and do it again... or read it again... or review it again... whatever is relevant. Why? Because your daily experiences since the first time you "did that thing" have changed; you've grown; the context is different. So, I was thinking about our Tricks of the Trade from three years ago and figured I would give them [...]
I’m not doing that! I’m a doctor. | Dr. Alan Bass for PowerStep
“I’m not doing that! I’m a doctor.” I have heard that phrase too often. Many physicians believe that anything other than providing medical care to their patients is not what is in the best interest of their practice. They want to provide podiatric care and then refer those patients out for everything else. In the more than quarter of a century that I have been in practice, I have seen the ups and downs of all things that podiatry has to offer. From the early days when reimbursement for surgical procedures was still good, to today when insurance companies make [...]
Summer Lovin’ Had Me a Blast… Developing my Digital Marketing Strategy!
Sarah Breymeier If you've taken a recent gander at our website's Calendar of Events - or even your own meeting schedule - you're probably not as bogged down with travel in the summer than the Spring and Fall. I don't know about your time management habits, but if you're anything like me, you do best under pressure and a HARD deadline. With summer meetings taking a little bit of a siesta, you may find yourself casually staring at the ceiling for a solid hour before you feel the drool sliding down your chin. Often when we have more time to [...]
Facts Tell, Stories Sell
Sarah Breymeier We've all sat in lectures that make our eyelids somehow get heavier.... and heavier... and heavier. BORING. BORING LECTURES. Right? Obviously, we can't control what the speaker is presenting, but if you are a presenter - whether it be to an audience at a meeting or your patients - you have to make it engaging. Stats are great, and they back up your claims so don't eliminate them, but they don't keep people hooked. Everyone loves a good story, though! I've always preached, "Facts Tell, Stories Sell" (also, I'm not taking credit for that phrase - I heard [...]
From the Patient to the Pathologist: What Actually Happens
Kim Rhatigan, MA, HTL (ASCP), QLS, CPHQ McClain Laboratories What is histology? What is Pathology? When patients think of doctors, they don’t think about the pathologist and the laboratory. They think of the doctor that they visit and speak to. They think of the doctor they make an appointment to see. What most patients don’t know is that the pathologist is the one who makes the diagnosis of their condition and without them, the rest of the medical team cannot treat the patients. Behind the scenes pathologist are making critical decisions that really, no one else can act without having the information that they provide. Pathology [...]
Focus on You, Stay in Your Lane
Often I will hear physicians discussing their practices and what they "need" to bring to it in order to feel as if they are staying relevant. In the last few years some of the hot buttons have been everything from regenerative medicine to minimally invasive surgery; and let's not forget about the all-important, "what will Medicare cover." These types of topics come up in meetings all the time and it can create a sense of anxiety if you aren't already on board with new types of procedures, or if you're not focusing on the conditions that are reimbursing better than [...]
TRICKS OF THE TRADE
Ideas for Meeting Planners
Rewarding Your Champions
Sarah Breymeier If you've gotten this far, you've likely noticed that the theme for this month's tips is customer loyalty. I don't think I've ever seen a more critical time where this comes into play for meetings. I hate beating a dead horse, but I'll say it again - the game has changed. Exhibit halls are getting harder to fill, costs keep going up and vendors are getting more frustrated with the lack of ROI. It's not a great recipe for exhibit hall glory. While the entire industry is still adjusting to all the new elements that have been created [...]
Elevate Your Meeting Marketing with our Favorite Creative Resources
In August we hosted our 2nd PodiatryExpo. This event was jam-packed with tips and tricks for DPMs to "Find Their Path and Implement Their Vision." Plus, one of the most exciting areas of content that we created was called the "No Experience Marketing Workshop". This was a collection of presentation to help DPMs see new ways they can get make a marketing impact without having any formal graphic design or video editing training. What does this mean for you? Well, we know that there are several meetings that are short-staffed. Finding a team of marketing professionals to make your advertisements [...]
What Are You Competing For?
Spill It Sarah... Let's chat about competition. We've been taught that the word "competition" is closely related to "enemy" or "foe." Then there are the inspirational quotes like, "you are your only competition," or "our competitors bring out the best in us." So as I continue, we can keep these concepts in mind. Having exhibited at, worked with, or just listening over the last several years, we often notice that some meetings feel they are in competition with other meetings. It always semi-confuses me because if the goal is continuing education for physicians, how can that create competition? To [...]
Your “Go-To” Planner for Podiatry Meetings
Sarah Breymeier Organizing a meeting from start to finish is a task that many would simply not be cut out to do - IT. IS. TOUGH. I'm not going to belabor all of the tasks that must be diligently fulfilled (you already know what they are), but what I do want to emphasize is the importance of delegating one of the most important line items (writing and issuing your meeting site RFP) to someone you can trust. Recently Ann and I have had the pleasure of working with Alisa Peters. She came recommended to us by Dana Rigdon from ASPS [...]
The Exhibitors Have Spoken
Over the last several weeks, we have had several focus groups with our industry's vendors/exhibitors in our Experienced Exhibitor Mastermind. So much useful information came to the forefront that will allow us to share with meeting planners and organizers to make events more "fruitful" for all parties. MEETING PLANNERS - here are just a few of the gems that were taken from these sessions that meeting planners should consider. Survey your attendees on their registration sheet to determine what types of products and services they are interested in so you can provide them more details on the exhibitors that meet [...]
I just found out “Imposter Syndrome” is a real thing.
Written by Ann Dosen According to Harvard Business Review, "imposter syndrome" is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments. Normally, I’m a pretty confident person. I’m laid back; I assume everything will work itself out. I don’t concern myself with what other people think. I just do my own thing - in my personal and professional life. If you know me, you probably agree. However, last weekend, while on vacation, I texted Sarah the following message. “I’ve never experienced this before, but the [...]